Brands
Kenstar Ties up with Flipkart.com to launch Oxy Fryer; ropes in SRK to promote
MUMBAI: Adding another brand in the list, Kenstar has now roped in Shah Rukh Khan to promote its upcoming product range.
The company announced that it will be launching a slew of new products in the home appliances segment soon. As a first step towards the same, it launched Oxy Fryer today, which would be exclusively available on Flipkart.com.
Speaking about his association with Kenstar Shah Rukh Khan said, “Kenstar has a tremendous heritage and goodwill across the country and offers consumers’ international quality products. It is an honor to be associated with brand Kenstar.”
The Bollywood star will play a pivotal role in the brand and product communication across media platforms. Following this announcement, Kenstar will also run an extensive 360 degree marketing campaign with Shah Rukh Khan to promote this innovative product, the press release said.
Commenting on getting SRK on board, Kenstar COO small home appliances Arun Pal said, “We are proud to announce our association with Shah Rukh Khan to promote Oxy Fryer. Like him, the Oxy Fryer is versatile and exemplifies star like characteristics.”
Talking about this exclusive launch, Flipkart SVP retail Kalyan Krishnamurthy reckoned, “We are happy that Kenstar partnered with us to introduce their new range. At Flipkart our aim is to provide our customers with the widest range of quality products. Healthy living is something we all aspire to and we are expecting a great response to this product.”
Oxy Fryer enables oil free frying, while keeping the food healthy and tasty. Oxy Fryer aims at revolutionising healthy cooking by using a simple yet innovative mechanism, which helps it to fry food with fast circulation of hot air. The company aims to sell 1 lakh units of Oxy Fryer in the first phase of the launch.
Talking about the product Pal added, “We observed that there has been a surge in demand for appliances that enable healthy and hassle free cooking.
Understanding this requirement we have launched Oxy Fryer, which not only ensure Oil Free Frying, but is also safe and convenient to use. It is tested that food when cooked in Oxy Fryer is healthier as compared to the traditional method of frying.”
Oxy Fryer will be priced at Rs 7990 and can be purchased exclusively from Flipkart.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
