Ad Campaigns
Kellogg’s launches Chocolate Muesli
Mumbai: Kellogg’s, India’s leading breakfast cereal manufacturer has announced the launch of Kellogg’s Chocolate Muesli with the tagline, Mmmmuesli. As the tagline that captures the essence of the new breakfast attraction to the portfolio suggests, the Choco variant of muesli promises an irresistible combination of rich, indulgent chocolate with the goodness of multiple grains and rich inclusions such as fruits, nuts, and seeds. The brand has rolled out an extensive multi-media communication campaign, conceptualised by Ogilvy, for the launch.
The 360-degree campaign for Kellogg’s Chocolate Muesli, infused with rich indulgent chocolate, is being launched across various media channels, including TV, outdoor, digital platforms like YouTube and other social media channels. The campaign includes a TVC featuring a delightful breakfast moment between a father and his teenage daughter as they enjoy the Kellogg’s Chocolate Muesli. Conceptualized by Ogilvy, the video ad reflects the exact response from the creative team when they initially tasted the product: “Mmmmmmmm….”
Sharing insights about the newly launched product, Kellogg South Asia senior director of marketing Vinay Subramanyam said, “We understand that taste plays a pivotal role in our daily food choices. Kellogg’s Chocolate Muesli is by leaps and bounds the tastiest Muesli one can have. One can spend a lot of time describing why this blend of multigrain, fruits, nuts and seeds and chocolate is so delectable. It is beautifully baked, is astonishingly crunchy and tastes great as a breakfast and equally awesome when you have it with dessert. However, true pleasure is felt and not described, and therefore we all unanimously agreed that the proposition should be the simple expression of Mmmmuesli.”
Kellogg’s Chocolate Muesli will be available in a convenient trial pack size of 75gm for Rs. 60 and a larger family pack of 450g at Rs 360. This launch is an endeavour towards Kellogg’s ongoing commitment to providing diverse, nutritious, and delightful breakfast choices.
Ogilvy India executive creative director Rohit Devgun spoke about the inspiration behind the idea, “Chocolate in a breakfast bowl isn’t normal. So why would someone eating it express the same normally? That is what we captured with our new campaign. That this rich, chocolatey deliciousness doesn’t make your taste buds just go mmmmmm, it makes them go mmmmmuesli. An idea that travels across mediums with a unique sensorial expression for a unique breakfast product.”
Building upon its existing portfolio, Kellogg’s Chocolate Muesli joins the ranks of Kellogg’s Muesli with 20% Nuts Delight, Kellogg’s Muesli with 21% Fruit, Nut & Seeds, Kellogg’s Muesli with 0% Added Sugar, Kellogg’s Muesli with 22% Fruit Magic, and the newly launched Kellogg’s Pro-Muesli with 100% plant protein.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
