Brands
Kellogg’s lauches new campaign with a breakfast pledge
MUMBAI: Kellogg – the world’s leading cereal company has announced a new initiative in India – “Kellogg’s Breakfast Pledge” to build nation-wide awareness on the importance of eating breakfast every day. This initiative comes soon after the company launched the ‘India Breakfast Habits Study’ as part of the Power of Breakfast initiative in August 2013, which revealed that one in four Indians claim to skip and a whopping 72% skimp or have an inadequate breakfast. Embarking on the “Kellogg’s Breakfast Pledge” initiative, Kellogg endeavours to create a new generation of breakfast eaters in India by encouraging more Indian consumers to understand the importance of eating a balanced breakfast.
Kellogg has helped spread the message regarding the importance of breakfast by reaching out to a large number of key stakeholders through dissemination of the findings of the ‘India Breakfast Habits Study’ to consumers, media and healthcare professionals. Additionally through a series of programs like the school nutrition education program and gifting breakfast to busy commuters in air-lines and radio-cabs, Kellogg has already begun the journey. As the next step in the journey towards creating the next generation of breakfast eaters, Kellogg’s Breakfast Pledge initiative provides a platform to help people discover the power of breakfast. This initiative encourages people to take a pledge to have breakfast everyday. By doing so, every person will gift a breakfast to a child to help him or her discover the power of breakfast. Kellogg seeks to empower one Indian to influence or impact another Indian to discover the power of breakfast.
Through each pledge, every person will gift a breakfast to a child to help him or her discover the power of breakfast. Kellogg has partnered with United Way of Mumbai, to reach out to children in schools for gifting breakfasts. Several children today go to schools with an empty stomach and therefore through this initiative Kellogg would like them to discover the power of breakfast.
Given that breakfast is the most important meal of the day, Kellogg’s felt it necessary to help ‘create the habit’ with the Kellogg’s Breakfast Pledge. Brand ambassadors Juhi Chawla and Sakshi Tanwar actively supported the initiative and invited people to take the Breakfast Pledge along with them.
Speaking on this, SangeetaPendurkar, Managing Director, Kellogg India, says, “Kellogg India is committed to nurturing a healthy India through consumer education, consumer relevant innovation and a strong nutrition agenda. The Kellogg’s Breakfast Pledge is the next step in our journey towardsimproving the breakfast eating habits of Indian consumers. While we have already begun the journey with half a million people; through the Kellogg’s Breakfast Pledge, we seek to encourage many more Indians to recognize the importance of breakfast and to partner Kellogg in this journey and empower them to influence many more to discover the power of breakfast. The ‘India Breakfast Habits Study’ revealed that several people today either skip or skimp breakfast and several children are going to school on an empty stomach and therefore miss on the much needed nutrients. Through the Breakfast Pledge initiative, Kellogg would like to address this and create a generation of breakfast eaters in India. We simply want to encourage more Indians to take one pledge and gift one breakfast.”
JayantiShukla, Executive Director, United Way of Mumbai, said, “We constructively engage the corporate sector into meaningful social responsibility structures enabling a positive and lasting change in the communities they operate in. We are delighted to partner with Kellogg’s on the Breakfast Pledge initiative. We are working very closely with the teams to ensure the gifting of breakfast is carried out in an effective manner.”
Reaching out directly to 200,000 children in schools, consumers at retail touch points and through an integrated print, radio and digital strategy, Kellogg aims to drive home the importance of breakfast while also creating the habit through this impactful initiative.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
