MAM
Kellogg onboards Prashant Peres as MD, India & South Asia
Mumbai: Breakfast cereals manufacturer Kellogg India has announced the onboarding of Prashant Peres as managing director for the India and South Asia markets. In this role, Peres will be based in Mumbai and steer the business forward in its endeavour to serve consumers with its wide array of food offerings.
Mohit Anand, who joined Kellogg in 2017 and served as managing director, India & South Asia, has been elevated to the role of general manager, snacks portfolio for Kellogg AMEA (Asia Pacific, Middle East and Africa), based in Singapore.
“We are pleased to appoint Prashant Peres to lead the Kellogg South Asia business. We believe that his strong experience will help build on our sustainable growth momentum in the market, develop our talent, and bring more food innovations to our consumers,” said Kellogg AMEA president Shumit Kapoor. “Mohit is an excellent leader with rich India and Asia experiences gathered over the years. I am excited to have him join us here in Singapore and unlock the potential of the snacks category across markets.”
Peres is an FMCG industry veteran, with nearly 25 years of experience in the foods, snacks, beverages and personal care categories across diverse markets in Asia, ANZ and Africa. He joins Kellogg from Mondelez International where he led the Indonesia business as president and MD. Prior to this, he led the chocolate business for Mondelez in India.
Prior to that, Peres was with Unilever as vice president for foods, South Asia. His earlier stints include several senior roles in sales and marketing at Unilever in the South Asia region, Turkey, Africa, Middle East, South East Asia, and China.
“The challenge of leading a business in India is always thrilling, but more so when it is a legacy brand such as Kellogg,” said Prashant Peres. “I am looking forward to step into this role and play a part in augmenting Kellogg’s commitment to serving its consumers and communities with its wide range of cereals and snacks. We are in an exciting place as a business with a fantastic opportunity for nutritious food offerings before us. I am looking forward to growing it further along with the passionate team at Kellogg South Asia.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
