MAM
Kellogg onboards Prashant Peres as MD, India & South Asia
Mumbai: Breakfast cereals manufacturer Kellogg India has announced the onboarding of Prashant Peres as managing director for the India and South Asia markets. In this role, Peres will be based in Mumbai and steer the business forward in its endeavour to serve consumers with its wide array of food offerings.
Mohit Anand, who joined Kellogg in 2017 and served as managing director, India & South Asia, has been elevated to the role of general manager, snacks portfolio for Kellogg AMEA (Asia Pacific, Middle East and Africa), based in Singapore.
“We are pleased to appoint Prashant Peres to lead the Kellogg South Asia business. We believe that his strong experience will help build on our sustainable growth momentum in the market, develop our talent, and bring more food innovations to our consumers,” said Kellogg AMEA president Shumit Kapoor. “Mohit is an excellent leader with rich India and Asia experiences gathered over the years. I am excited to have him join us here in Singapore and unlock the potential of the snacks category across markets.”
Peres is an FMCG industry veteran, with nearly 25 years of experience in the foods, snacks, beverages and personal care categories across diverse markets in Asia, ANZ and Africa. He joins Kellogg from Mondelez International where he led the Indonesia business as president and MD. Prior to this, he led the chocolate business for Mondelez in India.
Prior to that, Peres was with Unilever as vice president for foods, South Asia. His earlier stints include several senior roles in sales and marketing at Unilever in the South Asia region, Turkey, Africa, Middle East, South East Asia, and China.
“The challenge of leading a business in India is always thrilling, but more so when it is a legacy brand such as Kellogg,” said Prashant Peres. “I am looking forward to step into this role and play a part in augmenting Kellogg’s commitment to serving its consumers and communities with its wide range of cereals and snacks. We are in an exciting place as a business with a fantastic opportunity for nutritious food offerings before us. I am looking forward to growing it further along with the passionate team at Kellogg South Asia.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
