MAM
KEI Industries Ltd. launches Conflame Green+ FRLS for new-age homes
Mumbai: KEI Wires and Cables, a leading name in the electrical industry, proudly announces the launch of Conflame Green + , its revolutionary house wire which protects lives, saves costand marks a significant stride towards safety and sustainability in the domain of eco-friendly electrical solutions.
The brand has unveiled its advertising campaign showcasing the esteemed team of Royal Challengers Bengaluru, featuring renowned players such as Virat Kohli, Mohammad Siraj, and Dinesh Karthik. The ad illustrates the brand’s emphasis on sustainability and new age living as Conflame Green + FRLS is made to keep homes safe and the environment, safer.
In this advertisement, the company is highlighting its flagship eco-friendly green wire, Conflame Green+, which boasts numerous features beyond its environmentally-friendly nature. These include electricity saving capabilities, life-saving attributes in the event of a fire, and its overall safety for homes. By drawing a parallel to an “All Rounder” in cricket, known for excelling in batting, bowling, and overall performance, the ad underscores how the Conflame Green+ wire fulfills various household requirements effectively, akin to the versatility of a cricket all-rounder.
The communication blitz will capture the imagination of one and all. The campaign will be visible on TV during the cricketing action, print medium, digital and social media space, influencer based marketing activities will keep the atmosphere buzzing.
Innovative OOH and branding in Metro trains is also on the cards to take visibility to a new high.
The brand is also leaving no stone unturned to stay at the forefront of tech-innovation. The new advertising campaign will also introduce AI enabled integration with customers and channel partners.
KEI, a renowned leader in innovative solutions, has unveiled its next-generation living eco-friendly solutions designed to promote sustainability. These cutting-edge advancements signify a significant stride towards building a greener and more sustainable future.
Speaking on the association, KEI Industries Ltd. Chairman -Cum- Managing Director Anil Gupta said, “We are delighted to announce our partnership with Royal Challengers Bengaluru, which is one of the most popular and strongest T20 brands. KEI is one of the leading wires & cables player serving customers across 60 counties globally and we see a great synergy between both the brands. The player of international stature gives a synergy with the product features of brand KEI. India is a cricket frenzy nation and with this partnership, we aim to leverage T20 league to build and strengthen our brand awareness and connect with our target audience across the globe.”
Sharing his thoughts on the association, KEI Industries director Akshit Diviaj Gupta Ltd.said, “I am delighted to announce our partnership with Royal Challengers Bengaluru. We are committed towards encouraging and elevating the realm of sports in India. The lovability and fan following of RCB will help to increase KEI brand recognition across the nation. This engagement will further strengthen our relationship with the customers, and we are positive about exploring more opportunities to expand our business.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
