MAM
Kedar Shetye joins WPP Media as director – performance marketing
MUMBAI: WPP Media has appointed Kedar Shetye as director – performance marketing, marking a major milestone in his nine-year journey across India’s digital marketing landscape. Based in Mumbai, Shetye will lead performance strategies across platforms, align paid media execution with business growth objectives, and steer teams to deliver measurable ROI at scale. The move signals WPP Media’s focus on strengthening its performance marketing leadership.
“I’m thrilled to start this new chapter with WPP Media,” said Shetye. “Performance marketing is about blending analytics, experimentation, and creativity to drive real growth. I look forward to building campaigns that deliver tangible results while mentoring high-performing teams.”
Shetye brings a wealth of experience across leading agencies and brands, including The Brand Saloon, Performics, Croma, toothsi, Performics India, Ethinos Digital Marketing, and Logicserve Digital. Over the years, he has led end-to-end performance initiatives on Google, Meta, Programmatic, and LinkedIn, handled P&L ownership, mentored teams, and contributed to business growth through audits, multi-channel restructures, and successful new-business pitches.
He has managed annual media budgets exceeding ₹100 crore, driving full-funnel campaigns across sectors like retail, D2C, BFSI, apps, and technology, optimising ROAS and revenue outcomes at scale. His work spans campaign strategy, digital transformation, performance audits, conversion optimisation, media planning, and go-to-market initiatives.
A seasoned performance marketing professional, Shetye combines sharp analytics, channel planning, experimentation frameworks, and conversion-focused execution to solve growth challenges. His career has been defined by delivering measurable results, scaling teams, and turning data into actionable strategy—a perfect fit for WPP Media’s next phase of growth.
At WPP Media, he is expected to spearhead high-impact performance campaigns, mentor cross-functional teams, and further cement the agency’s reputation as a powerhouse in ROI-driven digital marketing.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
