MAM
Kedar Shetye joins WPP Media as director – performance marketing
MUMBAI: WPP Media has appointed Kedar Shetye as director – performance marketing, marking a major milestone in his nine-year journey across India’s digital marketing landscape. Based in Mumbai, Shetye will lead performance strategies across platforms, align paid media execution with business growth objectives, and steer teams to deliver measurable ROI at scale. The move signals WPP Media’s focus on strengthening its performance marketing leadership.
“I’m thrilled to start this new chapter with WPP Media,” said Shetye. “Performance marketing is about blending analytics, experimentation, and creativity to drive real growth. I look forward to building campaigns that deliver tangible results while mentoring high-performing teams.”
Shetye brings a wealth of experience across leading agencies and brands, including The Brand Saloon, Performics, Croma, toothsi, Performics India, Ethinos Digital Marketing, and Logicserve Digital. Over the years, he has led end-to-end performance initiatives on Google, Meta, Programmatic, and LinkedIn, handled P&L ownership, mentored teams, and contributed to business growth through audits, multi-channel restructures, and successful new-business pitches.
He has managed annual media budgets exceeding ₹100 crore, driving full-funnel campaigns across sectors like retail, D2C, BFSI, apps, and technology, optimising ROAS and revenue outcomes at scale. His work spans campaign strategy, digital transformation, performance audits, conversion optimisation, media planning, and go-to-market initiatives.
A seasoned performance marketing professional, Shetye combines sharp analytics, channel planning, experimentation frameworks, and conversion-focused execution to solve growth challenges. His career has been defined by delivering measurable results, scaling teams, and turning data into actionable strategy—a perfect fit for WPP Media’s next phase of growth.
At WPP Media, he is expected to spearhead high-impact performance campaigns, mentor cross-functional teams, and further cement the agency’s reputation as a powerhouse in ROI-driven digital marketing.
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
