Brands
KDM wins Zee Bharat Ki Udaan Award for powering faith with 1080 charging points at Maha Kumbh
MUMBAI: In a country where missing a Whatsapp call from family during a spiritual pilgrimage could cause panic, KDM made sure that devotion met innovation. The lifestyle and mobile accessories brand has been conferred with the Zee Bharat Ki Udaan Award for its Bharat Ka Charger Maha Kumbh initiative—recognised for powering up millions of mobile phones at the world’s largest spiritual gathering.
KDM was felicitated by Union minister of Road Transport and Highways Nitin Gadkari during Zee Bharat’s flagship programme ‘Bharat Ki Udaan’. The award highlighted KDM’s unique contribution at Maha Kumbh 2025, where it installed 1,080 mobile charging stations equipped with its indigenous KDM-T Technology. These stations helped over 23 lakh pilgrims keep their phones and connections alive through the 45-day religious congregation.
The initiative seamlessly plugged into the government’s vision for a ‘divya and digital’ Maha Kumbh and aligned with the broader Digital India narrative. Beyond the buzzwords, KDM’s solution addressed a pressing need—connectivity for devotees, many from rural areas, who relied on their phones to stay in touch with their loved ones amid the chaos and crowds.
‘KDM Bharat Ka Charger’ employs Kinetic Dynamic Mobile Charging Testing Technology (KDM-T Technology), a fully Made-in-India solution designed to prevent overheating, overcharging, and voltage issues—ensuring safety alongside service.
Acknowledging the honour, KDM founder N D Mali said, “Extremely honoured and privileged to receive the ’Zee Bharat Ki Udaan Award’ from the hands of Shri. Nitin Gadkari ji which is making me feel charged, inspired and motivated to take Bharat Ka Charger campaign ahead… This award motivates us to continue our efforts to charge both mobile and the economy with KDM Bharat Ka Charger”.
Mali added that the company’s vision—“Har Ghar KDM” by 2030—targets reaching 10 crore households while creating direct and indirect employment for 50,000 women.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
