Brands
KDM launches World Cup campaign “KARO DIL KI MARZI INDIA with KDM”
Mumbai: KDM, the leading mobile accessories brand in India, has rolled out its World Cup campaign, “KARO DIL KI MARZI INDIA with KDM”. Cricket is celebrated as a religion in India, and with the upcoming World Cup being held in India, the excitement among 140 crore Indians is unmatched. As every Indian dreams and aspires for India to win the World Cup at home, KDM aims to provide them with an unparalleled cricketing experience.
With the tournament set to be hosted across India, every individual, irrespective of age, will be glued to their screens. However, daily routines and unavoidable chores pose a challenge for fans. The majority of them will be on the move, in transit, or occupied with their daily activities. The only option that remains for these fans is to watch the matches on their mobile devices. KDM recognises this need and becomes a boon for every fan through its exclusive mobile and audio accessories range.
To bridge the gap between the stadium atmosphere and watching the match on television, KDM offers an extensive range of high-quality products including earpods, neckbands, earphones, power banks, multi-protocol, fast chargers, sound bars, and speakers. With KDM’s high bass and stylish earpods, fans can experience the personalised stadium atmosphere while cheering for their favourite team. The KDM power banks ensure that mobile devices never run out of charge, even on the go. KDM’s multi-protocol and fast chargers keep phones efficiently charged at home and in the office. Furthermore, KDM sound bars and speakers elevate the experience of watching matches with friends and family, making weekends feel like private cricket parties.
KDM’s value-for-money premium mobile accessories are the saviour of every cricket fan, fulfilling their wish of enthusiastically cheering for India and watching every moment of every match. The campaign, “KARO DIL KI MARZI INDIA with KDM PREMIUM MOBILE ACCESSORIES”, perfectly resonates with the aspirations and emotions of every cricket lover.
As part of the cricketing celebration, KDM has also released a special edition of merchandise, including the Karo Dil ki Marzi India jersey and bats. In addition, the brand has launched its KDM Star 11 Products, which depict the star players of Team India.
“KDM is committed to enhancing the cricket-watching experience for fans across India,” said KDM founder N D Mali. “Through our premium mobile accessories, we aim to bring the joy and excitement of the World Cup directly to every individual’s fingertips.”
“KARO DIL KI MARZI INDIA with KDM campaign, along with the release of our special edition merchandise and KDM Star 11 Products, reflects our dedication to providing the best possible experience for cricket enthusiasts. Karo Dil ki Marzi India with KDM!,” said KDM co-founder B H Suthar.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
