KCT group names Yathish Kumar group head of marketing to drive growth

KOLKATA: The KCT group has appointed Yathish Kumar as group head of marketing, strengthening its leadership bench as the diversified conglomerate sharpens its growth and brand strategy across businesses.

Kumar will oversee integrated marketing, branding and expansion initiatives spanning bulk commodity logistics arm KCT, aquaculture company The Waterbase Limited, commercial real estate venture Indian City Properties, investment platform Eraya Capital, CSR programmes under KCT CSR and the arts and culture centre Tri Art & Culture.

He joins with over 16 years of experience, most recently as head of marketing strategy, research and analytics at Casagrand Premier Builder Limited, where he drove brand differentiation, customer engagement, automation and data-led performance frameworks.

The appointment aligns with KCT’s push for innovation-led growth, cross-business synergies and a continued focus on sustainability, education and healthcare-led community development.