MAM
KAZO ropes in Bollywood sensation Janhvi Kapoor as the new brand ambassador
Mumbai: KAZO Fashion, the iconic fashion brand renowned for its versatile designs and unmatched quality announced the appointment of Janhvi Kapoor as its new brand ambassador. This exciting collaboration brings together Janhvi’s captivating charm and KAZO’s exuberant essence, creating a celebration of shared values and aesthetics that promises to set new trends in the world of fashion.
Kapoor’s vibrant persona and impactful presence in the fashion sphere align perfectly with KAZO’s belief that life is for living and fashion should be fun. This partnership draws inspiration from Kapoor’s versatile style, heralding an era of elegance and allure for modern women.
Talking about her association with KAZO, Kapoor said, “KAZO isn’t just a brand to me – it’s a celebration of womanhood through fashion. With a seamless blend of blingy extravagance and elegant subtlety, we’re empowering individuals to confidently express their unique style. My journey with KAZO feels like they’ve captured my essence in their designs, elevating my confidence, comfort, and style game. It’s not just clothing; it’s a reflection of who I am, synced perfectly with the brand’s spirit.”
Commenting on this brand ambassador announcement, KAZO creative director Divya Aggarwal said, “We are honored to partner with Janhvi Kapoor, an icon of grace and fashion-forwardness. Her dynamic personality and captivating presence in the world of fashion resonate perfectly with KAZO’s philosophy of celebrating life and embracing the joy of fashion.
As we unveil our AW’23 (Autumn-Winter) collection, a perennial favorite, we’re excited to see Janhvi’s charm amplify the sparkle and radiance of our party-perfect garments. Together, we’re embarking on a journey to redefine India’s fashion landscape, bringing forth new dimensions to KAZO’s vision over the next year.”
Adding to the excitement, KAZO director of operations Siddhant Aggarwal said, “As we proudly welcome Janhvi Kapoor as our Brand Ambassador, this association signifies not only a union of style and grace but also a catalyst for our operational growth. In both our online and offline endeavors, this partnership will be instrumental in enhancing our ability to reach and influence our diverse customer base. Together, we’re set to scale new heights, forging deeper connections and leaving an indelible mark on the fashion landscape.”
As festivities approach, KAZO also announces the launch of its AW (Autumn-Winter) collection, a perennial favorite among patrons. This collection captures the magic and radiance of this special time of year, featuring an array of party dresses and garments that sparkle with sequins and the allure of bling. The brand’s love for bling and sparkle finds a kindred spirit in Kapoor’s ability to effortlessly carry off glamorous ensembles that exude confidence. Whether it’s a sequined dress that catches the light or an intricately embellished top that demands attention, Kapoor’s charm magnifies the essence of KAZO’s party-perfect aesthetic.
With Kapoor as the brand ambassador, KAZO’s vision gains new dimensions over the upcoming season. The brand aims to lead India’s fashion scene, securing a prominent market share in women’s apparel. In the coming years, KAZO plans substantial growth both online and offline, expanding across digital platforms and physical stores.
Brands
Google says Gemini AI cuts irrelevant ads by 40 percent
AI driven search and ad tools boost relevance and results for brands.
MUMBAI: In the never ending hunt for the right ad at the right moment, artificial intelligence may finally be sharpening the aim. Google says the integration of its multimodal AI models, Gemini, has reduced irrelevant advertisements across its platforms by 40 percent, as improved query understanding allows ads to match user intent more closely.
Speaking at a roundtable on Thursday, Google vice president of Global Ads Dan Taylor said the company has been steadily deploying Gemini powered upgrades to interpret complex search queries more accurately. “We have been making Gemini based improvements to query understanding at a rate of almost one launch per month over the last two years. As the models improve and our ability to deploy them improves, ad quality continues to get better,” Taylor said.
The improvements come as Google leans deeper into AI driven advertising tools. According to the company, 2025 saw a threefold increase in Gemini generated creative assets produced by advertisers using its AI powered ad solutions.
The company also highlighted how these tools are influencing marketing performance for brands in India.
Insurance marketplace Policybazaar recorded a 28 percent rise in health insurance sales while reducing cost per sale by 23 percent after adopting AI Max, a tool that interprets natural language search queries to improve ad targeting.
Meanwhile, hospitality platform OYO reported 50 percent higher return on ad spend (ROAS) and a 25 percent reduction in cost per acquisition after combining its existing search campaigns with Google’s Performance Max (PMax) advertising campaigns.
Taylor noted that evolving consumer behaviour is also reshaping how brands approach digital advertising. According to Google’s data, 86 percent of shoppers in India using Google Search said they were open to trying new brands or products, suggesting that AI driven discovery tools could increasingly influence purchase decisions.
Beyond advertising, Google is also investing in what it calls agentic commerce, an emerging model where AI agents autonomously assist users in discovering, comparing and purchasing products online.
“Our goal with agentic commerce is twofold, first, to remove the grunt work of shopping so consumers can focus on the fun parts; and second, to work hand in hand with the industry to build the foundations needed to make agentic commerce seamless and secure across the web,” Taylor said.
The push into AI enhanced advertising and commerce comes as Google’s core ads business continues to grow. The company recently reported $82.28 billion in advertising revenue, marking a 13.5 percent year on year increase.
For advertisers navigating an increasingly crowded digital landscape, Google is betting that smarter algorithms and sharper intent signals will make ads feel less like interruptions and more like timely suggestions.
