MAM
Kavita Kapoor joins iris as regional digital director
MUMBAI: iris, a marketing and advertising agency, has appointed Kavita Kapoor as regional digital director of operations to lead and grow the innovative technology capabilities out of the iris Delhi office.
Kapoor will join this month and will report to iris India MD Ashish Mathur.
She will drive the development of the agency‘s global digital innovation production studio.
Her role will help to further boost iris‘ regional focus on creating ‘Participation Brands‘, leveraging digital technologies to link the online universe with real-world, physical experiences.
Mathur said, “Kavita will be a great addition to our range of talent and experience here in iris India. Our clients will see a great benefit from having Kavita on the team I‘m sure. We‘re really excited about pushing the boundaries of digital even further.”
Kapoor said, “While working at London 2012 I had been incredibly impressed by iris. Their ideas creation, agile ability to execute a brief and collective talent made digital delivery a real pleasure. So when the opportunity arose to lead iris‘s innovative technology team the move was natural.”
Prior to iris, Kapoor played a pivotal role in The London Organising Committee of the Olympic and Paralympic Games where she was involved in a range of award-winning components of The London Olympic and Paralympic Games including travel, volunteering and the iconic mascots Wenlock and Mandeville, which iris designed and created.
Trained as a software designer, Kapoor started her career in Fujitsu where she was subsequently seconded into roles for a diverse range of media clients including BBC and Sega before moving on to Channel 4 Television in London.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
