MAM
KathaVersse Media Network appoints Ravi Luthria as Chief Revenue Officer
KathaVersse, the content IP company on a mission to build a “Marvel for Bharat”, has appointed Ravi Luthria as its Chief Revenue Officer.
An IIM Lucknow alum and former Head of Videos at Pocket FM–US, Ravi is a seasoned strategic and entrepreneurial leader with over 20 years of cross-industry experience spanning content, FMCG, marketing, and content-tech. He has successfully led multi-crore P&L mandates, scaled content businesses, and built high-performance teams in India, the U.S., and beyond.
With deep expertise in branded content IPs, IP monetization and scaling, and emerging technologies such as Generative AI, Ravi is known for combining big-picture vision with disciplined execution.
In his new role, Ravi will drive KathaVersse’s revenue engine, monetize Digital Commentary — the company’s flagship non-fiction platform with a 1.1M+ community and 120M+ monthly views — and lead its services division KVGYAPAAN.
Positioned as a Video-as-a-Service (VaaS) brand, KVGYAPAAN delivers high-impact, platform-optimized video campaigns for brands, social media content creation and strategy for brands including the high quality Micro Dramas for Micro Drama OTT’s and more.
With an ambition to become one of India’s largest IP companies, Ravi’s focus will be on integrating IPs with advertiser partnerships in innovative, ROI-driven ways — addressing a market where Indian youth now spend 3.5–4 hours daily consuming video content.
“What impressed me most about KathaVersse is the absolute clarity and scale of their IP ambition. The founding team is already well on their way to making this vision a reality,” said Ravi.
Aakash Kumar, CEO of KathaVersse, added: “Ravi is one of the most important additions to our core team — a game-changer for IP monetization and scaling. His content business expertise makes him the perfect fit for our next growth phase, as we gear up to launch 10+ universe- and format-driven long-form IPs over the next 15 months.”
For partnerships and brand enquiries: connect with Ravi Luthria on LinkedIn.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
