Ad Campaigns
Kartik Aaryan lounges around in Bata’s Relaxed Workwear collection
New Delhi: After a span of one year, offices have reopened, but it is posing a major lifestyle challenge for those who have made their peace with the work from home scenario. Bata India has launched a new TVC starring Kartik Aaryan to aid people as they make the transition with the launch of its Relaxed Workwear collection.
The collection showcases four latest comfort technologies- memory comfort tech, lifesole comfort tech, contour fit, and Hush Puppies Bounce to enable people to experience home-like comfort in the office.
The TVC conceptualised by Contract Advertising features Kartik Aaryan as he listens to his roommate cribbing about having to wear formal shoes all over again. He expresses his worry about working all day long from the office in uncomfortable shoes. Kartik then proceeds to take out a comfortable pair of shoes from Bata’s Relaxed Workwear range and asks his friend to try it. The friend tries on the pair and feels surprised by the comfort of Bata shoes. As he steps out of the shoes, Kartik takes them away and cheekily asks him to visit a Bata store and get a new pair for himself.
Bata India vice-president – marketing and customer services Anand Narag said, “With offices resuming, people are staring at yet another lifestyle-altering change in a span of just one year. We wanted to contribute in making the transition easier for people, which led us to conceptualise and develop probably footwear industry’s first Relaxed Workwear range for both women and men. Through this campaign, we want consumers to come and experience our new styles across Bata Red Label, Bata Comfit, Hush Puppies and Naturalizer in our stores and from online site bata.in. The footwear range looks formal and stylish yet offers the comfort of a casual footwear and is available in season’s latest colors and designs.”
Contract India chief creative officer Sagar Mahabaleshwarkar said, “It was an interesting task where the official work wear brand wanted to redefine what work wear meant in the post pandemic times. Currently, there is a genuine need for relaxed footwear that one can easily wear to work as well. Kartik Aaryan, the new brand ambassador is an apt choice who delivers this message in his own tongue-in-cheek manner.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
