Brands
Kartik Aaryan is Doritos’ first brand ambassador in India
NEW DELHI: Nacho chip brand Doritos has signed on actor Kartik Aaryan as its first-ever brand ambassador in India. This partnership will further help increase the brand’s reach in India and amplify the uniquely bold messaging of Doritos.
“Kartik perfectly embodies what the brand stands for and will help amplify the distinct crunch of Doritos in an authentic, relatable, and enjoyable manner,” the company said in an official statement.
“Doritos has been my favourite snack especially when I am relaxing, watching a movie, or playing games with my friends. I am so excited to partner with the brand that represents a crunchy style and bold attitude. I look forward to collaborating with one of the world’s favourite nacho chip brand and entertain audiences in an original, unconventional and engaging way,” shared Aaryan.
“The Doritos brand is all about boldness. Kartik Aaryan’s daring and charged personality helps him step out of his comfort zone and this fits perfectly with the brand,” Doritos brand head Dola Halder said. “He brings a strong connect and influence over the Doritos consumer as he embodies the spirit of the young and fearless. With him on board, we are confident of strengthening the engagement with our consumers and building greater visibility for Doritos across India. We are very excited about our dynamic collaboration with Kartik and believe it will elevate the brand proposition in an original and crunchy style.”
As part of the association, Aaryan recently posted a picture of himself on social media holding a placard with jumbled letters “TOROIDS”, which got likes from lakhs of fans and followers and led to a comment storm. The brand will launch a campaign featuring the actor across media platforms.
Aiming to tap smaller town markets, PepsiCo India has launched Rs 10 entry-level price point Doritos packets to drive consumption in tier-2 and tier-3 markets. The brand is available across neighbourhood stores, modern retail and e-commerce channels in the country.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
