Account
Karishma Initiative and Lowe Lintas win media and creative duties of DSC Ltd.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 06 January 2011- 19 January 2011. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
| DSC Ltd [Infrastructure] | Mediacom | Karishma Initiative | 200 million |
| Karishma Initiative | |||
| Wiwo Mobiles | – | MediaVest | NA |
Creative | |||
| Big Cola [AJE Group] | – | Cartwheel Creative | NA |
| DSC Ltd [Infrastructure] | – | Lowe Lintas [Delhi] | 200 million |
| Fast Relief | DPS Advertising and Marketing | Curry – Nation | NA |
| Hairlife | Fortune Communications | ||
| Lalima | |||
| Future Capital | – | Scarecrow | NA |
| Metlife | Mccann Erickson | Mccann Erickson [Delhi] | NA |
| Namaste India Foods | – | MWG TAG Ideation | NA |
| Raymond | RK Swamy BBDO | RK Swamy BBDO | NA |
| TBWA [Mumbai] | |||
| Sleepwell | Rediffusion | Innocean Worldwide | 120-150 million |
| Information compiled for period 6 Jan 2011- 19 Jan 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory. For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com | |||
