Ad Campaigns
Karigari launches ‘Empowering Sisterhood, Flow with Care’ campaign
Mumbai: As the festival of Raksha Bandhan draws near, Karigari by Chef Harpal Singh Sokhi, the renowned fine dining restaurant chain, is taking a bold and compassionate step to honor the bond between brothers and sisters. This year, Karigari is launching a heartfelt initiative titled “Empowering Sisterhood, Flow with Care,” dedicated to raising awareness about menstrual hygiene and ensuring that every woman is protected and cared for, just like a brother would protect his sister.
In a move that reflects Karigari’s deep commitment to social responsibility, the restaurant has installed free disposable sanitary napkin dispensers in all its outlets. With this initiative, Karigari is not just serving delicious food; it is also serving the needs of women, making sure that they are supported, especially during their menstrual cycles.
“We believe that sanitary pads are a necessity, not a luxury,” said Karigari founder & CEO Yogesh Sharma. “Through this initiative, we are not only addressing a critical health issue but also reaffirming our commitment to the well-being of our customers, especially women. This Raksha Bandhan, we want every woman who walks through our doors to know that she is valued, protected, and cared for,” added Karigari COO Manish Sharma.
Karigari’s initiative goes beyond just providing sanitary pads. It’s about igniting conversations around menstrual hygiene, breaking taboos, and encouraging women to prioritise their health. The campaign aims to make menstrual hygiene a topic that’s discussed openly and without shame. By offering free sanitary napkins, Karigari is taking a stand and leading the way for other brands to follow. “Menstrual hygiene is a fundamental aspect of women’s health, and at Karigari, we’re committed to making a difference,” said Karigari director of marketing & communications Shreyansh Jain.
The campaign is also heavily supported by a vibrant social media movement, featuring the hashtags #MenstrualHygieneMatters and #EmpoweringSisters. Karigari invites everyone to join the conversation, share their stories, and spread the word about the importance of menstrual hygiene. The campaign will be amplified through engaging content, influencer collaborations, and partnerships with NGOs and healthcare professionals to reach as many women as possible.
Karigari’s commitment to this cause is unwavering, and the brand is dedicated to making a tangible impact. As part of the initiative, Karigari will also be organising workshops, donation drives, and events aimed at educating and empowering women, with renowned Chef Harpal Singh Sokhi lending his voice and support to the cause.
This Raksha Bandhan, Karigari invites everyone to celebrate the spirit of protection, care, and sisterhood. Visit Karigari, and not only enjoy an exceptional dining experience but also witness and be a part of a movement that is set to change lives.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
