Kareena to endorse new Sony Viao notebook series

NEW DELHI: Taking advantage of her slim figure, Sony has taken petite actress Kareena Kapoor as their brand ambassador to promote the sales of the latest version of the ultra-slim Sony Vaio X notebook series.

Speaking at a press meet where she presented the new Viao X notebook, Kareena said, “I only lend my name to a brand that is suitable to my personality. Vaio X is slim, stylish and sexy; something that I easily relate with. Even though most people know me as an actor, I have so many passions beyond the movies like fashion, music, technology and design. I am internet savvy and also travel a lot and the new Vaio X will be very useful to me.”
 
An investment of Rs 150 million is going into the promotion of the new products of Sony this year with a continued focus to strengthen brand image towards ATL and BTL activities that involves print and electronic media, online, outdoor and shop-front.

A television commercial, print advertising and fashion shows are the methods through which Kareena and Sony hope to promote the product.
 
Sony India announced its plans to capture 20 per cent of the consumer notebook market with the combination of excellent product design, channel expansion and exciting communication strategy.

Its outlets would be increased to 1000 sales counters by 2010, according to Sony India managing director Masaru Tamagawa.
 
He said, “Sony as a brand has evolved significantly and securing a global brand ambassador is a natural progression to take our brand to the next level in an increasingly competitive market place. Kareena’s blend of spirit and style, iconic status, success and charm match strongly with the Sony brand, which prides itself on innovative and cool design with substance. Also Kareena’s dynamism combined with our brand expertise and innovative thinking aims to provide something new and something different to our customers around the world.”