Brands
Kareena shines in KT Kids’ tender new TVC
MUMBAI: When it comes to parenting, perfection takes a backseat and love takes the wheel. KT Kids’ new national TVC, featuring Kareena Kapoor Khan, celebrates exactly that, the unfiltered, joyfully messy world of motherhood.
Conceptualised by Lumos Studios, the ad film positions KT Kids as “A mother’s trusted choice”, blending emotional storytelling with its promise of gentle, science-backed care. Kareena’s effortless warmth and authenticity bring a relatable charm to the film, capturing those everyday moments that define parenting, from bubbly bath times to sleepy hugs and everything in between.
Set in a soft, cinematic palette, the visuals highlight the brand’s philosophy of care that’s pure, safe and full of heart, while subtly showcasing its range of shampoos and conditioners.
“This campaign truly resonated with me as a mother,” said Kareena Kapoor Khan. “It captures the laughter, the chaos and the magic that come with raising children. KT Kids gives parents the confidence to care with love and without compromise.”
KT Kids founder Dhruv Sayani added, “We wanted to celebrate the real side of motherhood, the mess and the magic. Kareena’s warmth brought that alive perfectly. Our goal remains to create products parents can trust completely.”
Adding to the charm, the campaign introduces new SpongeBob SquarePants packaging, turning bath time into a splash of fun. Clinically tested and paediatrician-approved, KT Kids’ products are free from harsh chemicals like parabens, sulfates and silicones, a reflection of the brand’s ongoing commitment to care that’s as gentle as a mother’s touch.
KT Kids keeps it simple: safe care, happy kids and a little love in every bubble.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
