MAM
Kareena Kapoor is Garnier India’s brand ambassador
MUMBAI: Hair care brand Garnier has signed Bollywood star Kareena Kapoor as their brand ambassador in India.
Kapoor will appear in print ads as well as a TVC pushing the Garnier Nutrisse brand. The TVC will be shot by Stuart McLeod who has also filmed ads for Garnier across the globe. The company says that Nutrisse captures the perfect brown for Indian hair. Garnier India GM Phillipe Raffray says, ” Every season Garnier Nutrisse launches hair colour keeping in line with the international trends. It communicates the brand’s unique combination of fashion and nourishment. Around the world Garnier associates itself with a leading style icon. In India we have chosen Kareena Kapoor for her distinctive style, attitude and her iconic status among the youth in India.”
Kapoor says, ” It is an honour to be associated with Garnier in India. According to me beauty is up to the individual and how it fits their personal style. Garnier products are made to embrace every individual’s unique beauty. Using Garnier Nutrisse has enhanced the way I look and feel.”
Kapoor will showcase Garnier’s shades for the season – True Brown. Developed with Garnier’s latest technology the two new shades – Frosted Brown 5.03 and Goldeon Mahogany Brown deliver colour in one step. Garnier Nutrisse is available in 13 shades like black and dark brown for complete grey coverage to fashion shades like Reds, Golds and Coppers.
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
