MAM
Kapture CX ropes in Gaurav Prakash as senior director to supercharge enterprise sales and scale with AI firepower
MUMBAI: If customer experience were a battlefield, Kapture CX just added a seasoned general to its ranks. The Bengaluru-based agentic AI-powered CX platform appointed Gaurav Prakash as its new senior director of enterprise sales this April, arming itself for its next phase of expansion across India’s complex enterprise landscape.
With 14 years under his belt in the SaaS trenches, Prakash brings a cross-sector track record in Edtech, Procuretech, and most notably, CX. He’s now been handed the keys to Kapture’s enterprise engine, with a brief to drive growth and scale operations with a global outlook, while also sharpening the firm’s position as a homegrown disruptor in the CX space.
“We are excited to welcome Gaurav to Kapture CX at a time when the enterprise market is ready for disruption. His deep expertise across SaaS and customer experience aligns perfectly with our vision to deliver innovative and end-to-end CX solutions. With his appointment, we are confident in accelerating our growth and strengthening our position as a market leader,” said Kapture CX CRO Gaurav Juneja.
Prakash, visibly fired up about his new role, believes the timing couldn’t be better. “The market is at an inflection point. Enterprises—whether legacy businesses or digital-native brands—are actively looking for a comprehensive CX platform that aligns with their transformation goals. Kapture is well-positioned to capitalise on this shift, especially with its early investment in generative AI and agentic AI by the leadership & the founders as a game-changer.”
Before his Kapture chapter, Prakash made a mark at Freshworks where he scaled enterprise operations across north, east and west India. He also did a tour at PwC, giving him a well-rounded view of enterprise demands and buying behaviour.
At Kapture, he plans to beef up the enterprise sales function, recruit top-tier talent, and reinforce the brand’s credibility as the only end-to-end CX platform built organically in India.
“I am highly inspired by Kapture’s culture and its energetic, hardworking teams across GTM, Sales, Marketing, and Finance—teams that are deeply committed to problem-solving, no matter the challenge,” he added.
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador Dalí, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
