MAM
Kantar Public hires Gaurav Sabharwal as India CEO
NEW DELHI: Kantar’s public policy arm Kantar Public has welcomed aboard Gaurav Sabharwal as chief executive officer of India and South Asia, based in New Delhi.
Sabharwal was formerly an executive director / associate partner at consulting firm Ernst & Young where he was involved in business, technology and transaction consulting across various domains within the government and public services division. Prior to that, he was head – central government for Tata Consultancy Services.
With over 20 years’ experience, Sabharwal is well-versed in digital transformation, analytics, mobile, blockchain and cloud computing, gained through working across a broad range of sectors, including agriculture, urban, housing, transport, health and education.
Kantar Public global CEO Michelle Harrison said, “Our team in India and South Asia are proven partners with the government in providing the tools for impactful, evidence-based public policy. I am confident that Gaurav’s appointment will enable us to accelerate and expand our provision of innovation and analytics in evidence with expert, advisory services for your clients.”
“I am excited to take on this role, working to deliver the next steps in India’s powerful and impactful development journey,” remarked Sabharwal. “I look forward to operating in the environment of converging advisory expertise with data capabilities that Kantar Public provides. The organisation is one of the oldest evidence providers in India and I am pleased to lead the expert team in India and South Asia to continue to bring evidence-based public policy services to our clients.”
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
