MAM
Kantar and Frrole announce the launch of ‘TGISocial+’
MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with Frrole toroll outTGI Social+, a comprehensive offerwhich will bring together rich consumer profiles from TGI embeddedwith social media analyticsto provide a comprehensive understanding of online consumers.
In today’s customer-centric marketing, brands need to decode their consumers from both an online and offline perspectiveto create relevant and meaningful messaging and conversations that effectively engage their consumers.TGI Social+enables marketers to get a holistic understanding of their online target groupandconnect with them in their own language when they are most engaged. TGI Social+ offers:
• Marketers to seamlessly understand the social speak among various target groups (as defined by TGI)
• Augmented dataset that can be used for deeper consumer understanding and targeting
• Dataset by category users, durable ownership, and by media interest and intensity
• Marketers can assess both the offline as well as the online personality, likes and interests of their target groups in real time
Commenting on the new offer, Hemant Mehta, Managing Director, Insights Division,Kantar said “We know that consumers express themselves more openly and candidly when they are online. Social media analytics gives marketers a unique opportunity to comprehensively understand their consumers, gather their feedback, their likes and dislikes, their issues and interests effectively. This 360-degree understanding of their consumerscan help them tailor their messages sharply and make them more relevant and reach the right audience. TGI Social+is our unique, first of its kind offerthat helps brands to engage and talk to their consumers in their language using relevant themes, at relevant times and on relevant online channels.”
Commenting on the partnership, Amarpreet Kalkat, CEO, Frrole said, "We are delighted to partner with a global leader like Kantar to bring together online and offline insights in one place, creating a first of its kind offering that has been missing from the arsenal of marketing teams. It allows both of our customers on the agency as well as brand side to develop a holistic picture of their consumer and the market. It also allows them to answer previously unanswered question during planning and measurement, without having to bother about the hitherto isolated nature of data sources. That will now be a thing of the past for those who use TGI Social+."
TGI Social+helps marketers to segment their consumers based ondemographics, geography, category consumption behaviour, lifestyle and psychographic profilers and media touchpoints through TGI. While Frrole’scontribution brings to the fold, a thorough understanding of the online personality, behaviour, social activity time, interests and hobbies across the spectrum.
The product leverages capabilities of both TGI and Frrole. Launched in 2001, TGI covers 3000 brands,400 categories,300 lifestyle statementsand Traditional and Digital media habits. Frrole; on the other hand, brings consumer intelligence through Artificial Intelligence comprising social listening, audience intelligence and influencer intelligence.
The first wave of TGI Social+ is now available and will be updated monthly.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
