MAM
Kansai Nerolac rolls out TVC for ‘Beauty’
MUMBAI: Kansai Nerolac has rolled out a new television campaign titled Jethani for its economy interior emulsion brand ‘Beauty‘. Playing on the theme ‘Beauty kare hairan, jeb par bhi asaan‘, the TVC has been conceptualised by Publicis Ambience. Directed by Anand Iyer, the TVC revolves around a small town jethani who is visiting her parents for a wedding in the house. She gets shunted out into a neighbour‘s house to stay, while her ‘devrani‘ is given a hotel room to stay. The neighbour‘s house is painted with Nerolac Beauty Emulsion . The jethani is delighted and compares it with her devrani‘s hotel room. Nerolac and Publicis Ambience retained the old Nerolac corporate jingle in order to drive brand recall.
