MAM
Kansai Nerolac launches new TVC with brand ambassador Shah Rukh Khan
NEW DELHI: Kansai Nerolac Paints today unveiled its brand new TVC featuring its brand ambassador Shah Rukh Khan. The TVC highlights the weather defense formula of Nerolac Excel in extreme tropical weather conditions of high rainfall, humidity and heat.
In order to showcase extreme weather conditions in India, the ad shoot panned across various outdoor locations – from the historic locales of Jodhpur to the picturesque countryside of Kerala.
The ad film features a gigantic 50 feet furled umbrella being ferried on a boat across the rivers of Kerala and the narrow by-lanes of Jodhpur, stirring curiosity among the passerby. Upon reaching its destination, the crowd gathered is amazed to witness the umbrella being unfurled by its owners to protect their homes against the harsh weather conditions – extreme heat (Jodhpur) and torrential rain (Kerala).
The ad film culminates with Shah Rukh, who is one of the bystanders‘ exclaiming that – ‘Homes that are not painted with Nerolac Excel will need some other kind of weather protection and for Nerolac Excel homes; the paint takes care of everything‘.
The ad film is also dubbed in Malayalam, Tamil, Telugu and Bengali and is currently being aired across all national channels. The ad will also witness SRK speaking in Malyalam for a TVC for the first time.
Kansai Nerolac has also tied up with SRK‘s upcoming movie Chennai Express to promote the new Nerolac Excel campaign during his multi-city promotions.
“It‘s been a great association with Nerolac so far. The kind of innovations and evolutions they are bringing about in the paint technology has been truly commendable. The concept of this TVC is very unique and refreshing with the appropriate use of the gigantic umbrella. Despite the logistical challenges of shooting in extreme weather conditions and transportation of the huge umbrella, the team has pulled off the ad film really well,” says Shah Rukh.
Kansai Nerolac Paints vice-president- marketing and sales (Decorative) Sukhpreet Singh said, “The film follows a realistic approach capturing the expression and reaction of the locals on witnessing the gigantic umbrella which is aesthetically interwoven with the scenic rustic beauty of the locations. Our association with SRK has grown stronger over the years with him lending his persona to the brand.”
The ad film is a visual treat as one explores the rustic locales of Kerala and Jodhpur accompanied by a melodious audio. One will witness exaggeration, passive humor and an element of surprise and suspense throughout the film.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
