Ad Campaigns
Kamdhenu Paints joins the fight against Coronavirus with #India Mil Kar Fight Karo Na!
MUMBAI: Kamdhenu Paints, a division of the Kamdhenu Group today announce Coronavirus Awareness campaign “India Mil Kar Fight Karo Na! – Together we will defeat Corona”. As the pandemic continues to cause massive disruptions across the country, Kamdhenu Paints has taken upon itself the social responsibility to drive an awareness campaign to promote safety guidelines laid down by PM Modi himself.
Kamdhenu Paints had also run a successful campaign in support of the Janta Curfew called by the prime minister on 22 March. As part of the campaign, Social media users are invited to show their support using a custom badge and inviting their friends to do the same. The campaign also includes a pledge to follow the various safety guidelines issued to fight COVID-19. The badge campaign drew enthusiastic participation on Facebook and selected winners will be announced soon.
Talking about the campaign, Kamdhenu Paints director Saurabh Agarwal said, “The fight against the pandemic COVID-19 calls for a concerted effort from both public and private sector including the individuals. At Kamdhenu, we have taken the social responsibility to promote citizens awareness on the virus. By promoting massive social awareness on the safety guidelines we hope to have played a small part in fighting the virus successfully”.
The virus had led to lockdowns in many states and more are actively considering emergency measures to stem the spread of the virus. Massive global efforts are underway to contain the disease. Until a cure is found for the illness, measures such as social isolation, quarantine, and personal hygiene will continue to be our best defence. Kamdhenu Paints urges everyone to follow safety guidelines issued by the authorities.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
