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Kalyan Jewellers signs Katrina Kaif as brand ambassador

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MUMBAI: Kalyan Jewellers has announced the appointment of Bollywood actor Katrina Kaif as its global brand ambassador. The actor will be the face of Kalyan’s existing and soon-to-launch product portfolios.

Kalyan Jeweller executive director of marketing and operations Ramesh Kalyanaraman says, “Katrina personifies brand Kalyan’s attributes of style and elegance. She epitomises the quintessential woman of today who is confident, progressive and with the courage of her conviction. This new association will enable us to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’

“We would like to thank Sonam Kapoor for augmenting the product propositions of brand Kalyan over the past two years and helping strengthening its status as one of India’s most trusted jewellery brand,’’ adds Kalyanaraman.

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Katrina will endorse Kalyan’s jewellery collections and will also be part of Kalyan Jewellers’ customer engagement programmes across its showrooms in India and West Asia. In India she will predominantly feature in the company’s communication campaigns, especially in the northern and western markets. Katrina joins an eclectic group of Kalyan brand ambassadors including Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.

Kalyan Jewellers has emerged as one of India’s largest jewellery brands by revenues. It has also established a strong presence in west Asia in the UAE, Kuwait, Qatar and Oman. As on today, the company has a distribution network of 121 large format showrooms as also a network of 650 My Kalyan customer service outlets and mini diamond stores.

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Brands

UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death

The adult video platform is seeking stability after the death of its billionaire owner

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LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).

The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.

The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.

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The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.

The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.

OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.

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