MAM
Kalyan Jewellers lights up digital media with Diwali campaign
MUMBAI: Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched its all new digital campaign for the festive Diwali season. The campaign ‘Dil Roshan Toh Diwali Roshan’ features Kalyan Jewellers’ global brand ambassador and Bollywood star Katrina Kaif with the regional brand ambassadors for key markets, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty.
The #DilRoshanTohDiwaliRoshan digital campaign showcases the essence of long-standing Indian traditions, cultures and rituals that have been followed through generations. The videos encapsulate the various customs and traditions such as lighting up the house with diyas, wearing new clothes, gifting jewellery and celebrating the festival of lights with family and friends. The videos depict candid moments which are a common sight during the various festivities.
Speaking about the Diwali campaign Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “We have focused heavily on digital campaigns this season and allotted around 30% of marketing budgets into this. Our campaign videos focused on the concept of ‘Sisterhood’ featuring three friends in a celebratory mode – lighting diyas, gifting jewellery or exchanging Diwali sweets. Music inspired by region specific folk tunes play a key role in highlighting the brand’s concept of hyper-localisation.”
Kalyan Jewellers had recently signed up four new regional celebrities as the face of the brand in key markets of Gujarat, Maharashtra, Punjab and West Bengal. These regional celebrities are featured in the short videos alongside Bollywood diva Katrina Kaif. This is the first time the celebrities are seen sharing screen space for this campaign. The jewellery brand also has campaign videos featuring Tamil superstar Prabhu Ganesan, Telugu style icon Akkineni Nagarjuna, Malayali heartthrob Manju Warrier and Kannada megastar Shivarajkumar representing the brand in other key states.
Link to the videos:
· Hindi – https://bit.ly/2MVZO3a
· Gujarati – https://bit.ly/2pMXFPp
· Marathi – https://bit.ly/3429UH1
· Bengali – https://bit.ly/2MDW1Zz
· Punjabi – https://bit.ly/2pH9o22
· Telugu – https://bit.ly/2PaMlaw
· Malayalam – https://bit.ly/2P7dcnR
· Tamil – https://bit.ly/35Y9K4T
· Kannada – https://bit.ly/2N5zTpM
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
