MAM
Kalpana Rao to be president Ad Club Mumbai
MUMBAI: Times of change for the Advertising Club Mumbai. The largest advertising club in the world is reshuffling its top brass. With the current management committee’s two-year tenure ending 1 July, the Ad Club, Mumbai will have a new chief and management committee.
Elections which were held in May for the same, saw O&M’s talent director – India, Kalpana Rao elected to the post of president, with Bennett Coleman and Company’s response director Bhaskar Das as vice-president.
The annual general meeting (AGM) is scheduled for 30 June, wherein Ad Club members will ratify the nominated team. The validatory vote has already been received for the various individual’s candidatures.
Rao is currently vice-president and Das the secretary of the Ad Club. Percept H CEO Ajay Chandwani, currently joint secretary, will become secretary while Apurva Purohit (the newly appointed Radio City CEO), currently a managing committee member, will take on the responsibility of joint secretary. S K Palekar (Eureka Forbes senior vice president – marketing and knowledge management), currently a management committee member will take on the treasurer’s role. Thus completing the five incoming office bearers of the Ad Club.
It is worth noting here that Rao will be only the second women president the Ad Club Mumbai has had (after Business India’s Firoza Billimoria), that too after a gap of over 15 years.
Speaking to Indiantelevision.com, Ad Club president MG Parameswaran (FCB Ulka executive director & member of the management board) says, “In the past year the Ad Club celebrated its completion of 50 years. We also opened up the Abby’s for South Asian countries. The endeavour very clearly being – The Ad Club to stand as an entity for the people of the advertising fraternity in the entire South Asian region.”
Parameswaran also added that as the South Asian region inches closer to becoming more integrated finally to become one economic identity with natural boundaries and free movement of brands and people, the Advertising Club would play a more active role in elevating the advertising standards of the region.
Commenting on the incoming team, Parameswaran points out, “A lady president after 15 years! Kalpana will bring in her own touch of elegance and professionalism. Also, due to her long association with the Ad Club, she’s will take on the position with a complete understanding and background of the Club. Bhaskar Das on the other hand, has piloted the Solus magazine. From 2-3 issues a year, he has managed to increase it to 6-7 a year. As V-P, Das will bring in a lot of media weight to the activities of the club.”
The incoming managing committee comprises –
Nagesh Alai (FCB Ulka ED finance & CS)
Subhash Kamat (Bates India CEO)
Pranesh Misra (Lowe president & COO)
Prabha Prabhu ( Madison Creative executive director )
Tarun Rai (JWT senior vice president & general manager)
Rajeev Sabnis (Contract Mumbai head)
Sandip Tarkas (Media Direction CEO)
MG Parameswaran (immediate past president)
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
