Ad Campaigns
Kalki Koechlin and Mrunal Thakur celebrate festivities with Morphy Richards
Mumbai: Morphy Richards is infusing happiness into homes this festive season with its #HomesAreHappier campaign, featuring Indian cinema stars Kalki Koechlin and Mrunal Thakur. Known for its elegant and functional designs, Morphy Richards highlights its Café Artisan coffee maker and Crystal Crisp air fryer in the campaign, showcasing how these appliances enhance the festive cooking experience.
Kalki demonstrates the versatility of the 7-in-1 Café Artisan coffee maker, perfect for brewing personalised coffee with ease, while Mrunal showcases the Crystal Crisp Air Fryer’s 11 presets, designed for healthier, tasty meals in no time. Both appliances epitomise functionality and style, fitting seamlessly into modern homes.
Morphy Richards, head of advertising and brand management, Devika Sachdev expressed the campaign’s inspiration: “Our consumers want appliances that add convenience to their lives while looking good on the countertop—that’s where Morphy Richards comes in. The Café Artisan Coffee Maker and Crystal Crisp Air Fryer embody our philosophy of adding convenience, elevating lifestyles, and making homes happier. This festive season, our collaboration with Kalki, Mrunal, and top chefs Guntas Sethi and Saloni Kukreja celebrates how Morphy Richards appliances bring ease to festive kitchens.”
Koechlin shared, “I’m thrilled to collaborate with Morphy Richards for the Café Artisan Coffee Maker. Good coffee is a big part of my daily routine, and having a stylish, easy-to-use machine at home has been a game-changer. This partnership is all about bringing happiness to the simple moments in life, and I couldn’t be happier to be part of it this festive season.”
Thakur added, “I am excited to partner with Morphy Richards this festive season. Cooking should be enjoyable and effortless, and this innovative appliance brings both style and convenience to the kitchen. I love how it allows me to prepare healthier meals without sacrificing taste, making it a perfect addition to my home.”
The campaign invites audiences to explore new recipes and see firsthand how Morphy Richards can transform their kitchens this Diwali season, offering the joy of café-quality coffee and delicious, health-conscious snacks from the comfort of home.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
