Brands
Kajol and Tanuja unite for Kellogg’s Muesli campaign
MUMBAI: When Kajol and Tanuja share screen space, you know something special’s cooking. In this case, it’s breakfast. Kellanova has brought together Hindi cinema’s beloved mother-daughter pair for its latest Kellogg’s Muesli campaign, marking the first time the two have appeared together in an advertisement. The digital film showcases how a power-packed breakfast transcends generations, with the duo bonding over bowls of the brand’s signature 12-in-1 blend.
At the heart of the campaign is Kellogg’s Muesli’s “Power Breakfast” proposition, a carefully crafted mix of 12 nourishing ingredients. Think almonds, oats, seeds, raisins, cranberries, and papaya, all combining to create what the brand calls a nutritionally diverse breakfast experience. Every spoonful promises multiple textures and flavours in one bowl.
“We wanted to accelerate discovery through an impactful film that brings out the 12-in-1 Power Breakfast proposition in an endearing manner,” said Kellanova South Asia senior director of marketing Vinay Subramanyam. “And therefore, we have this beautiful film with Kajol and Tanuja coming together on screen for the first time, showcasing how Kellogg’s Muesli is relevant across generations.”
The timing couldn’t be better. India’s muesli category is experiencing significant momentum as consumers hunt for convenient yet nourishing breakfast options. Kellanova, formerly known as Kellogg Company, has responded by expanding its range to include fruit, nuts & seeds, nuts delight, fruit magic, 0 per cent added sugar, millet muesli, choco millet muesli, and chocolate muesli. Each variant caters to evolving tastes whilst maintaining the brand’s nutritional promise.
The choice of Kajol and Tanuja is particularly clever. Beyond their real-life relationship, the pair represent genuine cross-generational appeal in Indian entertainment. Their on-screen chemistry adds authenticity to a campaign about shared breakfast moments, making the message feel less like marketing and more like a genuine family ritual.
With this campaign, Kellanova reinforces its position in the increasingly crowded breakfast space, betting that the combination of star power, nutritional credentials, and multi-generational appeal will help more Indians discover what 12 ingredients can do for their morning routine.
Sometimes the best way to sell breakfast is simply to show people enjoying it together. When those people happen to be Kajol and Tanuja, well, that’s just good casting.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
