Ad Campaigns
Kajaria Ply & Laminates launches #DeshKiRaunak campaign
Mumbai: An awe-inspiring campaign, “Desh ki Raunak,” has been launched recently by Kajaria Ply & Laminates, India’s leading plywood and laminates brand from the house of Kajaria (India’s number one tile brand).
The campaign aims to capture the beauty and diversity that exists in the celebration of Indian festivals. It shows the grandeur of Navratri through the exhibition of the multiple forms it takes across the country and by citing incredible facts about the festival, for instance, the story of Chokkhu Daan in West Bengal, where the third eye of the Goddess is supposedly drawn by one artist in a single stroke, that too in complete darkness.
Known for beautifying spaces with its magnificent shades and designs of plywood and laminates, Kajaria Ply & Laminates is showcasing the color and beauty of vibrancy in the country’s culture.
The focal point of the campaign is the brand’s collaboration with influencers from across the country. Popular social media influencers are included in the campaign to display the unique ways of Navratri celebration in different regions of India. They will be creating and sharing videos of festivities from their specific region, which will be featured on Kajaria Ply & Laminates’ social media accounts.
The campaign “Desh Ki Raunak” beautifully encapsulates the essence of India, echoing our core belief, “India jaisa strong.” Our diversity is our strength, and the varying ways of celebration that define our nation are what make India special. This campaign salutes the unity in diversity and the indomitable spirit of our people, where our strength as a nation mirrors the colorful tapestry of our festivities.
Kajaria Ply & Laminates COO Shyam Shekhawat said “Being a true and proud Indian brand, at Kajaria Ply & Laminates we view the diversity and differences as strength. With this campaign, we wanted to show the magnificence of Indian culture and the beauty existing in our differences. The execution was managed wonderfully by the creative agency SocioStreet Advertising LLP.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
