MAM
Kaizzen Communications appoints Joshy Mathews as regional director
Mumbai: Kaizzen Communications, a public relations and digital media agency, has appointed Joshy Mathews as its regional director.
Mathews is an industry professional armed with over 25 years of experience in corporate communications. He specialises in high growth, people-centric multinational environments.
Prior to joining Kaizzen, Mathews worked as an independent consultant for eight years. Previously, he served at Vox Public Relations as managing director, where he oversaw the firm’s operations across India for over three years.
He was also associated with Text 100 as general manager – South India. During his over eight years tenure at the media company, Mathews led highly profitable south India operations. He won the 2003 award for the best run office in APAC and the 2006 APAC Star Award for Excellence in People Management.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
