MAM
Kaizzen bags communication and digital marketing mandate for LNJ Bhilwara Kings
Mumbai: Kaizzen has bagged the public relations mandate for Bhilwara Kings, the franchise team of eminent business house, the LNJ Bhilwara Group, for the upcoming Legends League Cricket.
As the strategic communications partner, the agency has been entrusted with the responsibility of promoting the LNJ Bhilwara Kings and helping the team connect with various stakeholders of the LNJ Bhilwara Group.
On the association, LNJ Bhilwara Kings team owner Riju Jhunjhunwala said, “Kaizzen leads the way in this domain and we at LNJ Bhilwara could not have found a better partner to handle our communications mandate. We are happy and confident that Kaizzen will help in building the brand’s stature to greater heights.”
After winning the PR rights of the Bhilwara Kings at Legends League Cricket season 2, Kaizzen founder and chief executive officer Vineet Handa said, “We at Kaizzen are elated to be entrusted by LNJ Bhilwara Group to handle its communication mandate for the Bhilwara Kings at the Legends League Cricket to enrich the corporate image of the group. The vision and priorities of the group are quite clear, and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful, and disruptive PR solutions. We are looking forward to a strong partnership.”
MAM
Adbhoot weaves AI magic into CottonKing Aura linen campaign
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
MUMBAI: Adbhoot has threaded the needle perfectly using AI so invisibly that the real star of Cottonking’s new premium linen range, Aura, gets to shine. The campaign, built around the insight that premium clothing isn’t merely worn but experienced, puts the fabric itself centre stage. Instead of flashy drama or exaggerated styling, every frame focuses on what truly defines Aura: its visible weave, natural drape, soft finish and effortless movement. The result feels so tactile you almost want to reach out and touch the screen.
What sets the work apart is its quiet confidence in technology. There is no “look at our AI” fanfare. Adbhoot treated the tool as a precision filmmaking instrument ensuring consistent model features, accurate proportions, natural lighting behaviour and real-world physics so the film feels polished, controlled and unmistakably premium rather than artificial.
Adbhoot, founder & creative director Vaibhav Pandit explained, “AI is powerful only when it doesn’t announce itself. For Aura, our intent was clear. The fabric needed to feel tangible, the lighting needed to behave naturally, and the model had to remain authentic throughout. We shaped AI around the brief, not the other way around.”
Cottonking director Koushik Marathe added, “With Aura, our vision was clear: to create a premium linen range that feels elevated not just in look, but in experience. Linen is a fabric of character, it breathes, it moves, and it carries a distinct elegance that can’t be replicated. This campaign captures that essence beautifully.”
The campaign marks another step in Adbhoot’s thoughtful approach to modern storytelling, innovation supports the narrative rather than stealing the spotlight. In an era when AI is often used to grab attention, this one stands out by staying quietly honest letting the linen do the talking and the craft do the work.
From weave to wind-blown drape, Aura doesn’t just look premium, it feels it. And thanks to Adbhoot’s restrained touch, viewers are left with the impression of real fabric, real movement, and real emotion rather than pixels and prompts. In the world of fashion advertising, that’s the kind of seamless finish that really leaves a mark.
