MAM
Kaizzen appoints Ashish Gupta to lead its new research wing, Kaizzen Insights
New Delhi: Public Relations and digital media agency Kaizzen on Tuesday appointed Ashish Gupta as director to lead its new research wing Kaizzen Insights.
He will be working closely with Kaizzen founder Vineet Handa. Gupta brings with him over three decades of experience in business journalism and has worked with The Times of India, Indian Express, Outlook Business, Business Today and Fortune India in the past. He will do a deep dive into issues of contemporary importance and try to figure out solutions to these complex challenges affecting the country, said the agency.
“Ashish is a highly experienced and respected business journalist with over three decades of experience in mainstream media and I welcome him to our India leadership team. His deep understanding and insights of varied sectors and industries will be a great asset for Kaizzen,” said Kaizzen, founder and CEO, Vineet Handa. “I believe that with the launch of Kaizzen Insights we will be able to transform Kaizzen into a knowledge-based and data-led communications consultancy. This will also help our existing clients in getting more informed communication and policy advocacy services.”
Prior to joining Kaizzen, Gupta was working with Fortune India as deputy editor and chief of bureau. He has written extensively on the Indian economic reforms, national budgets and monetary policies over the years, gyrations of the stock market, infrastructure challenges and the rise of new-age technologies. He has also tracked the rise and fall of various corporations in different sectors. Before Fortune India, he was the deputy editor at Outlook Business magazine and prior to that worked as an associate editor at Business Today.
“I am excited to join Kaizzen as director, Insights, and hope to work with Vineet in his new endeavor to make the transformational journey a success. I hope to bring all my journalistic and other experiences to work for further growth of the company,” said Gupta.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
