MAM
Kaizzen adds fizz to IBA’s communication strategy
MUMBAI: Kaizzen is set to add some serious sparkle to India’s beverage story. The Indian Beverage Association (IBA), the apex body representing non-alcoholic drink companies, has appointed Kaizzen as its strategic communications partner for public relations and advocacy.
The partnership will see Kaizzen drive integrated communication efforts to strengthen IBA’s narrative across public, media, and policy circles. The focus will be on promoting transparent, science-led discussions on nutrition, sustainability, and responsible consumption while highlighting the industry’s growing contribution to India’s economy, innovation, and jobs.
Kaizzen founder and chief executive officer Vineet Handa said, “We are pleased to win the trust of the Indian Beverage Association, which represents one of India’s most dynamic consumer sectors. A 2021–22 ICRIER study shows this sector contributes 13 per cent of India’s exports and 6 per cent of industrial investments. Our goal is to strengthen IBA’s voice through informed conversations around the beverage industry.”
Kaizzen will design and execute a holistic PR and advocacy plan covering stakeholder engagement, thought leadership, and digital communication to position IBA as a key voice in India’s growth narrative.
The partnership adds another feather to Kaizzen’s cap as it expands its footprint across corporate, FMCG, and public affairs domains, solidifying its place among India’s most trusted communication consultancies.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
