Kaizzen adds fizz to IBA’s communication strategy

MUMBAI: Kaizzen is set to add some serious sparkle to India’s beverage story. The Indian Beverage Association (IBA), the apex body representing non-alcoholic drink companies, has appointed Kaizzen as its strategic communications partner for public relations and advocacy.

The partnership will see Kaizzen drive integrated communication efforts to strengthen IBA’s narrative across public, media, and policy circles. The focus will be on promoting transparent, science-led discussions on nutrition, sustainability, and responsible consumption while highlighting the industry’s growing contribution to India’s economy, innovation, and jobs.

Kaizzen founder and chief executive officer Vineet Handa said, “We are pleased to win the trust of the Indian Beverage Association, which represents one of India’s most dynamic consumer sectors. A 2021–22 ICRIER study shows this sector contributes 13 per cent of India’s exports and 6 per cent of industrial investments. Our goal is to strengthen IBA’s voice through informed conversations around the beverage industry.”

Kaizzen will design and execute a holistic PR and advocacy plan covering stakeholder engagement, thought leadership, and digital communication to position IBA as a key voice in India’s growth narrative.

The partnership adds another feather to Kaizzen’s cap as it expands its footprint across corporate, FMCG, and public affairs domains, solidifying its place among India’s most trusted communication consultancies.