Ad Campaigns
KAI India brings on Yami Gautam to remind women – ‘Choice Is Yours’
MUMBAI: Personal care brand KAI India has rolled out a new digital campaign – Choice is Yours with popular Bollywood actor Yami Gautam. The campaign, launched as a digital video commercial (DVC) a week after International Women’s Day, acknowledges and supports women’s decision to live their dreams in the way they choose.
Choice is Yours encourages women to break free from the limited number of roles the society has defined for them, highlighting examples of a homemaker, a bride, and an aspiring boxer that sends a clear message – encouraging a woman’s right to choose and exemplify the inner strength that enables her to surpass the limitations imposed.
The campaign underscores the importance of freedom for women, an idea promoted by KAI India. The KAI India portfolio offers a wide range of products for women's grooming and beauty needs to help her present herself as a confident individual. Among other things, the campaign will have special focus on KAI’s range of female razors, namely K5 Ease, Can Face and Can Eyebrow razors including Bi-hada Face razor and Bikini line trimmer razor. The products are available at leading e-commerce platforms and retail stores across India.
KAI India managing director Rajesh U Pandya says, “To the modern woman, the opportunity to make a choice is of utmost importance – whether it is about the subject she wants to study, or the way she wants to dress or the life she chooses for herself. The KAI India campaign essentially celebrates this idea of freedom and empowerment of women by offering her the choice of beauty and grooming products. Our range of products for women cater to all that they need. Yami Gautam is not only a powerful actor but a well-known face across the country. With this association, KAI intends to communicate with every woman in the country and extend support towards her choices.”
Popular playback singer Shibani Kashyap has lent her voice to the DVC. The campaign is conceived and executed by Delhi-based digital and creative agency Blue Frog.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
