MAM
Jyoti Kumar Bansal resigns from PHD India
NEW DELHI: Jyoti Kumar Bansal has stepped down from her position as CEO of PHD India. A highly-placed source confirmed the development to Indiantelevision.com.
She started her journey with PHD in 2013, at the time when the agency began its operation in India.
Indiantelevision.com tried reaching out to her for the confirmation, but couldn’t get any response at the time of filing the story.
Prior to this, she was the new business lead at Omnicom Media Group and worked with large clients like Unilever, Sony Networks, Ferrero, Renault Nissan, HTC and more.
In 2005, she joined Havas Media as Mumbai head to take on the fledgling operation. and helped launched Bloomberg UTV in India and India’s 1st non-music youth channel Bindass.
Bansal entered the media agency world in 1995 at Lintas Worldwide, Mumbai. She worked on the biggest brands in India at the time including Bajaj Auto, J&J Baby, Clinic Plus, Maruti Suzuki, etc.
MAM
Publicis Groupe names Rahul Titus global influencer lead
Ogilvy’s former global head of influence to unify creator operations worldwide
UK: Publicis Groupe has tapped Rahul Titus to lead its influencer capability globally, tightening its grip on the fast-maturing creator economy.
Titus, one of the industry’s early architects, joins from Ogilvy, where he built what was billed as the world’s largest and most awarded influencer marketing operation. In his new role, based in London, he will align Publicis Groupe’s influencer agencies under a single global proposition, tasked with delivering consistent solutions that drive growth across its connected media ecosystem.
The move signals Publicis’ intent to professionalise and scale influencer marketing beyond fragmented campaigns and regional silos. Titus will shape the influencer narrative across the Groupe, integrating talent, data and commerce as brands demand sharper returns from creator partnerships.
At Ogilvy, Titus led specialist teams spanning more than 40 markets and over 650 influencer experts. The agency claimed seven consecutive years, from 2019 to 2025, as the most awarded influencer marketing network globally. His teams secured the Grand Prix for Social & Creator at Cannes Lions for three successive years and clinched the Titanium in 2025 for Vaseline Verified.
Titus also steered WPP Onefluence for L’Oréal and served as global influence lead for WPP Open X, overseeing influencer strategy for more than 200 brands across 195 countries for The Coca-Cola Company. Earlier roles included managing partner and head of influence for the UK and EMEA at Ogilvy, as well as senior positions at MediaCom, Dentsu Aegis Network and YMU.
A founding board member of the Influencer Marketing Trade Body, Titus has long argued that the creator economy must move from hype to discipline. Publicis appears to agree.
As influencer budgets swell and scrutiny sharpens, the brief is clear: scale fast, integrate smarter and prove the returns. The creator economy has grown up. Now it must deliver.
