MAM
JWT’s ‘Make Every Yard Count’ leads at Spike Asia
MUMBAI: At the Spikes Asia Festival of Creativity 2014, Indian entrants won four Gold, nine Silver and 32 Bronze Spikes. JWT India’s ‘Make Every Yard Count’ for Nike bagged two Golds, one each in the Film and Film Craft categories. Bagging two Gold, two Silver and five Bronze Spike trophies, JWT emerged as the winner amongst the Indian entrants, this year.
PHD India and Lowe Lintas received a Gold each for Kan Khajura Tesan (HUL), in the media and mobile categories, respectively. Ogilvy & Mather India bagged a trophy for its entry ‘The Good Road’, for Castrol Activ/Bengaluru Traffic Police in the Innovation Spikes category.
The winners were declared in Singapore on 26 September, the final day of this year’s event. The Indian winners are listed below, by category.
Branded Entertainment
Two Bronze Spikes were won by JWT’s ‘Make Every Yard Counts’ for Nike and ‘Kan Khajura Tesan’ entered by Lowe Lintas, PHD and Ozontel, for Hindustan Unilever.
Design
Two Bronze wins again. One by DDB Mudra’s campaign ‘Identity 1, Identity 2’ for Volkswagen and the other by BBDO India for Visa’s ‘Dream2Advance’.
Digital
Ogilvy & Mather bagged a Silver Spike for The Akanksha Foundation’s ‘Message Barter’.
Direct
Ogilvy & Mather’s ‘Message Barter’ received a Silver along with Visa’s ‘Dream2Advace’ by BBDO taking the count to two Silvers.
McCann Worldgroup India and Cheil Worldwide India won two Bronze awards each for ‘Share my dabba’ and ‘The Light Bag’ respectively. Havas Worldwide India also bagged a Bronze for ‘No Child Brides’, for Child Survival India.
Film
JWT’s ‘Make Every Yard Count’ for Nike received a Gold while Bronze went to Ogilvy & Mather for ‘Google Reunion’.
Film Craft
Besides a Gold, ‘Make Every Yard Count’ for Nike by JWT also acquired two Silver trophies.
BBH India won two Bronze Spikes, one each for Skoda India’s ‘Hydrant’ and ‘A Family Story’.
Innovation
Ogilvy & Mather secured one for ‘The Good Road’ campaign for Castrol Activ/Bangalore Traffic Police.
Media
PHD India landed a Gold and a Silver for Kan Khajura Tesan (HUL).
22Feet Tribal Worldwide earned a Bronze for ‘Push the Pin’, for Tata Global Beverages (Media agency: Maxus Bengaluru).
Cheil India collected a Bronze for work on Halonix – the entry ‘The Safer City’.
McCann scooped a Bronze for ‘Share My Dabba’.
Vizeum’s entry for MTV also took home a Bronze trophy.
Mobile
Kan Khajura Tesan entered by Lowe Lintas and Partners in this category bagged a Gold award.
Outdoor
Grey received two Bronze awards for work on Duracell – one for the entry Torch ‘Squeeze’ entry, and the other for the campaign (Choo-Choo, Remote Control, Camera)
McCann won a Bronze for the campaign on Big Babol (Tangerine, Mango, Pear).
JWT’s campaign for Godrej Security Solutions (House, Antique Store, Music Store) also secured a Bronze.
Cheil India received a Bronze for ‘The Light Bag’, for Salam Balak Trust.
PR
Ogilvy & Mather acquired two Silver – one each for The Akanksha Foundation (Message Barter) and Road Safety Awareness (The Seatbelt Crew, for Channel V).
BBDO obtained a Silver too, for ‘Illegal Sand Mining’ for client Awaaz Foundation.
McCann won one Bronze for its Big Babol series, while Grey bagged one for the Duracell campaign.
A Bronze went to DDB Mudra Group for work on Future Group, a campaign comprising entries ‘TV Unit’ and ‘Dining Table’ for Hometown Retail.
Print & Poster Craft
DDB Mudra bagged a Bronze in this category for its campaign for Volkswagen (Identity1, Identity2).
Promo & Activation
JWT received three Bronze for the Nike ‘Make Every Yard Count’ film.
BBDO’s ‘Dream2win’ won two Bronze awards.
Geometry Global was awarded one Bronze for Lifebuoy Hand Pump (HUL).
Radio
Ogilvy & Mather acquired a Bronze for Mumbai Police’s ‘The Train’ entry, India’s lone metal in the category.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
