MAM
JWT weaves in love and sharing for Nestle
MUMBAI: JWT has conceptulaised the new campaign for Nestlé Alpino with the idea of ‘to love is to share.’
The campaign is another step to build Nestlé’s premium confectionery portfolio.
Discussing the creative thought behind the Alpino, JWT executive creative director Nitin Pradhan said: “The fundamental task was to launch Alpino with a communication platform that was unique to the product. We figured that ‘Sharing‘ in a product like this was intrinsic and hence ownable as an idea. However one had to be careful about sharing not becoming a preachy or a mushy cliché while talking to couples (across age groups) and that it gets introduced in a fresh way. So, we kept the films light-hearted yet real, on the everyday wisdom of sharing and how ALPINO is ‘the best thing to share‘. It helped us make communication that‘s sticky for couples of all ages and get an engaging creative platform for the brand.”
The campaign is live on TV with a heavy media plans. The TVCs are also being screened on YouTube, and was promoted on the Facebook Logout page.
MAM
Flynas launches AI-powered ‘Find My View’ seat selector
Saudi low-cost carrier lets passengers choose flight views using predictive AI and real passenger photos.
MUMBAI: Flynas just turned window seats into VIP tickets because why leave the best views to chance when AI can hand you the front-row panorama? The Saudi low-cost airline has rolled out ‘Find My View’, billed as the world’s first intelligent, AI-driven seat selector that lets passengers pick their preferred in-flight scenery before booking. Launched on 24 February 2026 in partnership with VML Riyadh, the feature analyses flight paths, direction, time of day, and weather to predict iconic sights cloud-hugging mountains, coastline flyovers, golden-hour skylines, and famous landmarks from either side of the plane.
Instead of the usual seat-number lottery, travellers browse authentic photos snapped by previous passengers on the same routes, creating a living gallery of real views that builds trust and excitement long before takeoff. The experience stays seamless, users simply decide what they want to see, and the system suggests seats accordingly.
Flynas head of marketing and branding Yara AlMashharawi said, “’Find My View’ completely redefines what it means to choose a seat on a plane. Instead of hoping you picked the right side of the aircraft, you deliberately choose the view you want, powered by AI.”
VML Riyadh executive creative director Firas Ghannam added, “The ambition was to turn a functional choice into an emotional one by combining data, AI technology and creativity in a way that reimagines the humble seat map.”
For a low-cost carrier serving key Indian hubs New Delhi, Mumbai, Hyderabad, Lucknow, and Calicut with direct flights to multiple Saudi destinations, the tool levels the playing field: premium views no longer require premium fares. Passengers can explore routes and try the selector at findmyview.com.
In an industry where the journey is often an afterthought, flynas is betting that a curated sky show can turn every flight into a shareable moment proving that sometimes the best part of travel isn’t just getting there, but what you see on the way.
