MAM
Flynas launches AI-powered ‘Find My View’ seat selector
Saudi low-cost carrier lets passengers choose flight views using predictive AI and real passenger photos.
MUMBAI: Flynas just turned window seats into VIP tickets because why leave the best views to chance when AI can hand you the front-row panorama? The Saudi low-cost airline has rolled out ‘Find My View’, billed as the world’s first intelligent, AI-driven seat selector that lets passengers pick their preferred in-flight scenery before booking. Launched on 24 February 2026 in partnership with VML Riyadh, the feature analyses flight paths, direction, time of day, and weather to predict iconic sights cloud-hugging mountains, coastline flyovers, golden-hour skylines, and famous landmarks from either side of the plane.
Instead of the usual seat-number lottery, travellers browse authentic photos snapped by previous passengers on the same routes, creating a living gallery of real views that builds trust and excitement long before takeoff. The experience stays seamless, users simply decide what they want to see, and the system suggests seats accordingly.
Flynas head of marketing and branding Yara AlMashharawi said, “’Find My View’ completely redefines what it means to choose a seat on a plane. Instead of hoping you picked the right side of the aircraft, you deliberately choose the view you want, powered by AI.”
VML Riyadh executive creative director Firas Ghannam added, “The ambition was to turn a functional choice into an emotional one by combining data, AI technology and creativity in a way that reimagines the humble seat map.”
For a low-cost carrier serving key Indian hubs New Delhi, Mumbai, Hyderabad, Lucknow, and Calicut with direct flights to multiple Saudi destinations, the tool levels the playing field: premium views no longer require premium fares. Passengers can explore routes and try the selector at findmyview.com.
In an industry where the journey is often an afterthought, flynas is betting that a curated sky show can turn every flight into a shareable moment proving that sometimes the best part of travel isn’t just getting there, but what you see on the way.
MAM
TPREL launches Earth Day campaign promoting clean energy shift
Showcases 11.6 GW capacity, solar, wind, EV and microgrid solutions.
MUMBAI: The switch is no longer just on or off, it’s green or not. Tata Power Renewable Energy Limited has unveiled its Earth Day campaign, ‘Choose Power That Protects Earth’, using a visually striking narrative to push for wider adoption of clean and intelligent energy solutions. The campaign film uses a split-screen format to contrast two parallel realities, one dependent on conventional, resource-heavy energy systems, and the other powered by renewable alternatives. The storytelling spans industries, homes, mobility and rural communities, illustrating how everyday energy choices can shape long-term environmental outcomes.
Across scenarios, the campaign highlights the practical impact of renewable technologies. Industrial units grappling with power disruptions under traditional grids are juxtaposed with facilities supported by solar energy and Battery Energy Storage Systems (BESS), ensuring uninterrupted operations. Rural regions facing inconsistent supply are shown alongside decentralised microgrids improving access, while congested urban traffic is contrasted with cleaner electric mobility ecosystems.
The narrative extends beyond environmental messaging to underline operational and economic benefits. Rooftop solar installations, smart home energy systems and EV infrastructure are positioned as solutions that not only reduce emissions but also improve efficiency and lower costs, reinforcing the idea that sustainability and convenience can coexist.
The campaign also reflects the company’s scale in India’s clean energy landscape. TPREL has crossed 11.6 GW in renewable capacity, including 6.3 GW operational comprising 5.1 GW solar and 1.2 GW wind and 5.3 GW under various stages of implementation. Its solar EPC portfolio stands at over 16.7 GWp in utility-scale projects and more than 4.8 GWp across rooftop and distributed systems.
With this push, Tata Power Renewables is framing clean energy not just as a policy or industry agenda, but as a collective, everyday decision. Because in the end, the campaign suggests, the future isn’t powered by possibility, it’s powered by choice.
