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MAM

JWT Mumbai wins Stevie Award in New York

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MUMBAI: With a focus on creating distinct advertising, JWT Mumbai has been the only Indian advertising agency to be honoured by a Stevie Award – The International Business Awards – in New York for the ad created for the Philips – ‘Bada TV’ and a finalist certification for the Philips DVD – Ramukaka’ TVCs.
 
 
The Stevie Awards honor and generate public recognition of the efforts, accomplishments, and positive contributions of companies, agencies and business people worldwide. These awards commenced in 2002 with The American Business Awards, followed by The International Business Awards in 2003, and now The Stevie Awards.
 
 
JWT Mumbai senior vice president and general manager Tarun Rai said, “We wanted to keep it simple yet give the brand a modern personality in the minds of the consumer. This has been the thrust of all the work we have created for Philips.”
 

 
 
Adds JWT Mumbai vice president and executive creative director D Ramakrishna, “The one thread running across all our work has been the use of life insights underpinned with humour, making it universally appealing.”

“The impact made by these television commercials was huge in the market place resulting in a huge surge in sales for both categories,” said JWT Mumbai vice president and client services director Suranjan Das, who heads the Philips account.

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Bada TV resulted in over 60 per cent increase in CTV sales in 2004 over the previous year. The DVD Ramukaka film (which also won the Ad Club, Mumbai EFFIE silver) helped grow the DVD category by 1000 per cent in 2003-04.

 

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MAM

Visa appoints Suresh Sethi as India country head

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MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.

The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.

Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.

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His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.

As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.

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