MAM
JWT India to handle Kidzania’s creative biz
Mumbai: The edutainment brand Kidzania has awarded its creative mandate to JWT India for its first family edutainment theme park scheduled to open in Mumbai shortly.
The agency will craft an aggressive multi-media brand building campaign to create awareness for KidZania across mediums such as print, electronic and out of home (OOH) advertising.
KidZania India chief marketing officer Viraj Jit Singh said, “We are delighted to have JWT India on board to develop our communication strategy. Having worked with global brands across product categories, JWT brings with them a deep understanding of our target audience – kids and young parents. KidZania is a unique concept and their focus will be to bring alive the role-play experience across all platforms of communication and engagement.”
“We are very excited and look forward to working with KidZania, one of the fastest growing kid’s interactive entertainment brands in the world. With KidZania’s unique offerings, JWT is looking forward to partner the brand in growing its footprint in the Indian market to make it a leader in the space for interactive kid’s entertainment”, JWT Mumbai managing partner and branch head Tarun Chauhan.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
