MAM
JWT Bangalore gains finalist certification in NYF Midas Award
NEW DELHI: Continuing with its excellent performance in the international awards this season, JWT Bangalore has managed to gain a finalist certification for its work for i-flex Solutions at the recently concluded New York Festivals’ International Midas Award.
“The Midas Award is the only financial services communications award dedicated to the recognition of advertising and marketing excellence on a global basis. This is the second consecutive year that JWT Bangalore is winning the Midas award for i-flex,” said JWT Bangalore’s senior vice-president Dhunji Wadia.
This development follows two finalist certifications, which JWT Bangalore has managed in The Advertising Festival (TAF) held in Paris recently.
“The continuous recognition of JWT Bangalore’s work is a testimony to the creative power of the agency. The key lies in maximising the potential of the people within the agency who are charged enough to create work that not just wins awards but also works in the marketplace,” said Wadia.
On the i-flex campaign, Wadia added, “The theme was ‘Making a Difference’ which was metaphorically represented by a match stick – a simple yet potent catalyst that can leverage a small spark to create an abundance of energy and light.”
According to Wadia, some of the other awards which the i-flex work has won for excellence in creativity, design and production are: the League of American Communication Professionals (silver award), the ninth Dalton Pen Awards, USA (award of merit), the South African Pulp and Paper Industries (SAPPI) Trading Printer of the year (silver award for the third consecutive year), the Society for Technical Communication Australian Chapter Award (for the second consecutive year), the Association of Business Communicators of India and the Annual Advertising Club Awards, Chennai (silver).
JWT Bangalore had managed finalist certifications for Madura Garments (Trouser Town) campaign in ‘Best Use of Outdoor Design’ and Spice Telecom in the ‘Best Use of Radio’ categories in the TAF awards.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
