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JWT and McCann Worldgroup tie at No 1 spot in Gunn Report 2015
MUMBAI: J. Walter Thompson and McCann Worldgroup have scored the most number of awards in India for their creative campaigns spanning across print, digital, film, and AGB as per The Gunn Report 2015.
J. Walter Thompson Mumbai and Bangalore, and McCann Mumbai have their sum totals tied at 10 each, while J Walter Thompson’s South Asia group company Contract Advertising came in at the third spot with a tally of six.
On the whole, India has jumped a position higher from it’s last year’s world rank of 14 to 13 in 2015, as per the GR Creative Ranking.
When it comes to film category, JWT stole the show with the lead score of seven, closely followed by its sister arm Contract Advertising with five.
McCann Worldgroup chairman Asia Pacific and McCann India CEO and chief creative officer Prasoon Joshi said, “I am excited with this outcome, the hard work and dedication that our teams put in has come to the fore with this recognition. I also want to thank our clients who have always believed in us and value ideas and long term relationships.”
JWT South Asia CEO Tarun Rai said, “To have two of our group companies right at the top of the creative charts is really satisfying. This is an unprecedented achievement. I am really proud of the fantastic teams led by Senthil and Ashish.”
J. Walter Thompson India chief creative officer Senthil Kumar added, “It’s a great start to the year with J. Walter Thompson India topping the Global Gunn Report India agency ranking. We have always gone in with all guns blazing for our clients with sharp ideas that strike the bulls’ eye more often than not.”
Contract Advertising NCD Ashish Chakravarty said, “While I am quite happy about the Gunn report rankings, I believe that awards (and, therefore, such rankings) are the by-product of the passion and rigour that we put into our work… so, the many creative awards, new business wins, and rankings, only go to show that we are doing it right. Maybe.”
On the world stage however it was Always #LikeAGirl from Leo Burnett Toronto that emerged as the most awarded All Gunns Blazing in the World advertising campaign of the year 2015, while “Monty’s Christmas” by adam and eve DDB London took away the most number of awards in Film Commercial category. The title for Most Awarded Agency in the World this year was taken away by BBDO, followed by Leo Burnett and DDB.
The Gunn Report 2015
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
