MAM
JWT acquires minority stake in Turkey’s Wanda Digital
MUMBAI: J. Walter Thompson Company has acquired a minority stake in Turkish digital agency Wanda Digital.
Founded in 2006 and employing 80 people in Istanbul, Wanda’s clients include Turkcell, L’Oreal, Nestle and Unilever.
Wanda offers a range of services including campaigns, social media, platform development and games and apps.
The agency’s unaudited net sales for the year ended 31 December, 2014 were approximately $ 3.4 million, with gross assets at the same date of approximately $ 2.3 million.
Following the transaction, Wanda and J. Walter Thompson’s local office, Manajans J Walter Thompson Turkey, will operate independently, but jointly invest in new technology and innovative projects.
Since 2010, Manajans J. Walter Thompson Turkey has tripled its revenues and won over 40 awards including the “Global Smarties” in 2014.
Turkey is one of the Next 11 growth economies where WPP companies (including associates) generate revenues of over $1 billion and employ over 10,000 people. In Turkey itself, WPP companies (including associates) generate revenues of around $120 million and employ approximately 1,300 people.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
