Ad Campaigns
Just Herbs’ social experiment reveals fragrance’s real power
Mumbai: Luxury ayurvedic beauty brand, Just Herbs announces its foray into the fragrance category with the launch of its ‘Pure Fragrance’ range. To support the latest launch Just Herbs also rolled out its #NOSEtalgia campaign, consisting of a series of films having quirky characters who with their tongue-in-cheek humour demonstrate how fragrances leave an impression before you even try to make one.
A different take to what consumers are generally used to seeing in fragrance ads, Just Herbs’ campaign has decided to keep it simple, direct, and to the point. Having garnered over 250000 views in less than 48 hours, Just Herbs’ fresh approach towards fragrance marketing breaks away from the run-of-the-mill approach of sexualising the use of perfumes.
“Most perfume ads will make you believe that a few sprays can land you your ideal job or dream partner. At Just Herbs, we believe in keeping things simple without confusing our consumer or playing with their emotions. A good perfume can do just one thing- make you smell great! Our new range and campaign guarantees to make you smell good, all day long, without selling any fantasies.” said Just Herbs co-founder & CEO Arush Chopra who also makes an appearance in the campaign.
Just Herbs’ new range ‘Pure Fragrances’ are made with grain-derived alcohol and skin-loving essential oils. With over 11 options to choose from starting Rs 325/- onwards, Just Herbs range includes deodorants, Eau De Parfums, body mists and roll-ons, for men and women with a promise of long-lasting freshness.
Just Herbs products are available across online marketplaces such as Nykaa, Amazon, Flipkart, and Myntra. The products are also available to shop on www.justherbs.in as well as at all Just Herbs retail touch points.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
