MAM
Jury for 2015 Kyoorius Advertising & Digital Awards announced
MUMBAI: Kyoorius, in association with D&AD, has named the jury members for the 2015 Kyoorius Advertising & Digital Awards.
The nine-member advertising jury has been culled from agencies such as Droga5, JWT, Ogilvy & Mather, SapientNitro, Publicis, DDB Group and Grey, led by Grey London chairman and chief creative officer Nils Leonard and includes:
· Andy Greenaway executive creative director Andy Greenaway
· Lowe Lintas & Partners national creative director Arun Iyer
· Publicis South Asia Director chief creative officer Bobby Pawar
· DDB Group Singapore group executive creative director Joji Jacob
· JWT Singapore executive creative director Juhi Kalia
· Grey India national creative director and EVP Malvika Mehra
· Droga5 Executive creative director Nik Studzinski
· Ogilvy & Mather India national creative director Rajiv Rao
In partnership with D&AD, Kyoorius identifies the foremost creatives at the cutting edge of their respective fields from all over the world. The jury comprises international, regional and Indian members to ensure that work is judged at par with global best practices, while emphasizing the local context and mindset of Indian audiences.
Kyoorius founder and CEO Rajesh Kejriwal said, “Our jury members represent the best of advertising and digital today. They raise the bar for the quality of work we expect to be entered and also bring experience judging international awards shows like D&AD.”
“We want work to be judged on its merit, irrespective of language or cultural reference, thus a diverse jury is essential,” Kejriwal added.
As per the Kyoorius and D&AD’s judging criteria, voting is always done in private, never by a show of hands. All jury members will gather from 29 April to 2 May 2015 in Mumbai to review, discuss and elect the best of the best over an intensive three-day session, which will be open to the public.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
