Ad Campaigns
Junglee Poker announces actor Abhay Deol as its brand ambassador, unveils the digital campaign ‘Everyone’s Game’
Mumbai: Junglee Games India Pvt. Ltd. has appointed actor Abhay Deol as the brand ambassador of its newly introduced poker brand Junglee Poker and launched the brand’s first digital campaign, ‘Everyone’s Game.’ Abhay Deol’s association with the brand will help the company make Junglee Poker a household name and everyone’s game.
The digital campaign shows how poker is enjoyed by people from all walks of life and aims to promote inclusivity, use of skill, and healthy entertainment. The films are set in three different scenarios featuring the brand ambassador, Abhay Deol, with quirky narratives showing his excitement about Junglee Poker’s best-in-class features and winning big on the platform. The campaign highlights how poker is a game of skill that requires one to use a smart strategy to win.
Speaking about the partnership and the campaign, Junglee Games CMO Bharat Bhatia said, “We are thrilled to partner with Abhay Deol and launch our new campaign, Everyone’s Game, to promote the Junglee Poker brand as well as poker in general. Our idea is to showcase how Junglee Poker, a game of skill and strategy, provides a unique and healthy gaming experience to everyone. Abhay Deol is known for his diverse roles and has a charismatic persona and ability to connect with diverse sets of audiences. He is the perfect choice to represent Junglee Poker. We are confident that with his high reputation, he will help us deliver the message of trust and healthy gaming with greater conviction, creating a massive impact.”
Talking about the association, Deol said, “I am delighted to associate with Junglee Poker, an exceptional poker platform that offers an unparalleled gaming experience. Junglee Poker represents passion for the game and commitment to excellence. These are the core values that I resonate with as well. I’m excited to encourage people from all walks of life to join this poker revolution and enjoy this amazing online game of skill.”
Junglee Poker has been rebranded from Poker India with an aim to reinforce the trustworthiness and integrity of Junglee Games. Junglee Poker offers zero-wait poker tables with the most realistic visuals, big tournaments, smooth, uninterrupted gameplay, and an absolutely safe, secure, and fair gaming environment.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
