Ad Campaigns
Jungle, Havas & Vivo Team Up to launch Vivo Y Series Style Anthem
Mumbai: Jungle, a production house and content studio has collaborated with Havas Worldwide India and Vivo to announce the launch of the Vivo Y Series Style Anthem. The campaign is directed by Jungle co-founder and director Shai Samtaney and produced by Jungle executive producer Rudra Mawani. The campaign tells a mini story celebrating individuality and style while showcasing the sleek design and features of the Vivo Y series smartphones.
The campaign features Bollywood actress Sara Ali Khan and highlights the stylish design and advanced features of the Vivo Y series smartphones. “The Vivo Y100 is a gorgeous phone and so the launch campaign needed to have style written all over it. And to bring this alive we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with Vivo India to make it happen,” said Havas Worldwide India CCO Anupama Ramaswamy.
”It’s always fun working on a music video format and Sara brought a blast of amazing energy to the overall performance.’ said Samtaney. “With music videos you have a longer duration to experiment with innovative ways of making your content engaging & memorable. We hope you all enjoy the film as much as we enjoyed making it.”
Mawani added, “We are happy to have partnered with Vivo & Havas Worldwide India to produce the Vivo Y Series Style Anthem, which I’m sure audiences will all be grooving to as the tune is extremely sticky.”
The Vivo Y series anthem features a catchy ‘Y’ step which is currently trending. The film centers on Sara & her style crew inspiring a designer with the phone’s designs. The film is choreographed by Slumdog Millionaire celebrity choreographer Longinus Fernandes. The music is produced by Naozad Patel and the vocals are sung by Shalmali Kolgade.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
