MAM
Jump signs PR contract with online video technology provider switch media
MUMBAI: Jump, a B2B communications agency that provides bespoke PR, marketing and creative services to technology companies across the professional video industries, has secured a contract for PR representation of Switch Media in EMEA, Asia, Australia and New Zealand.
Switch Media, which was founded in Australia in 2007 as a home office start-up, has grown into a leader in video technology with more than 100 staff across APAC, Europe, Africa and North America and a significant year on year revenue growth since inception. In February 2019, Switch Media acquired Swedish-based media systems integration consultancy, Mediasmiths AB, as part of its growth plans for the European market.
“We first met Jump a few years ago and worked with them to generate some buzz around our MediaHQ product suite launch at NAB Show in Las Vegas this year. We were impressed by their knowledge, enthusiasm and traction with the media industry. We are looking forward to working with the team and further extending our PR reach in these territories with a specific focus on Europe, where we now have a strong presence we would like to elevate,” says Suzanne Levy, Head of Marketing, Switch Media.
Kate Ford, Jump adds, “Switch Media is an exciting company with first-class technology that enables media companies to deliver complex online video. In addition to Switch Media’s market leading Server-Side Ad Insertion product AdEase, we are excited with the interest in new product suite, MediaHQ. We feel well positioned to take Switch Media’s PR promotion to the next level. ”
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
